Car Air Freshener Market Overview 2024-2033 – Competitive Landscape and Strategies

The Car Air Freshener Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Car Air Freshener Global Market Report 2024, The car air freshener market size has grown strongly in recent years. It will grow from $2.33 billion in 2023 to $2.45 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%. The growth in the historic period can be attributed to rising disposable incomes, e-commerce expansion, changes in lifestyle, increasing time spent in cars, influence of social media.

The car air freshener market size is expected to see strong growth in the next few years. It will grow to $3 billion in 2028 at a compound annual growth rate (CAGR) of 5.3%. The growth in the forecast period can be attributed to increasing number of vehicles, rising consumer awareness, increasing urbanization, rising environmental concerns, global tourism growth. Major trends in the forecast period include introduction of new fragrances and innovative designs, preference for easy-to-use and convenient products, availability of customized air fresheners, demand for premium and luxury car air fresheners, preference for sustainable and biodegradable air fresheners.

The increasing demand for luxury cars is expected to propel the growth of the car air freshener market going forward. Luxury cars are high-end vehicles known for their superior quality, advanced technology, premium materials, and exceptional comfort, often with a higher price tag and exclusive features compared to standard cars. The demand for luxury cars is rising due to increasing disposable incomes, consumer preference for advanced technology and comfort, and the status symbol associated with owning high-end vehicles. Car air fresheners are required for luxury cars to maintain an atmosphere of freshness and comfort, enhancing the overall premium driving experience by eliminating any unpleasant odors. For instance, in April 2023, according to a report published by CarExpert Pty Ltd., an Australia-based automotive publisher, the Jaguar F-Pace SUV emerged as the brand’s top seller in Australia in 2023, with 48 units sold to date. Maserati sold 31 Grecale SUVs, while Volvo’s XC40 luxury SUV experienced an 18.7% sales increase, reaching a total of 1,505 units. Therefore, the increasing demand for luxury cars is driving the growth of the car air freshener market.

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The car air freshener market covered in this report is segmented –

1) By Product Type: Clip-On, Plug-Ins, Spray Or Aerosol, Paper, Hanging, Other Product Types
2) By Product Form: Crystal, Foam, Gel, Liquid, Powder, Other Product Forms
3) By Fragrance: Scented, Unscented
4) By Sales Channel: Hypermarkets Or Supermarkets, Convenience Stores, Departmental Stores, Independent Stores, Online Retailers, Other Sales Channels
5) By End-User: Sports Car, Mid-Range Car, SUV, Other End-Users

Major companies operating in the car air freshener market are developing innovative products, such as gel-based hanging car fresheners, to provide longer-lasting fragrances and enhance the driving experience. A gel-based hanging car freshener is a vehicle air freshening product that suspends a gel substance in a hanging container, gradually releasing a pleasant fragrance to improve the car’s interior air quality. For instance, in December 2023, Godrej aer, an India-based company offering air fresheners, launched the Godrej aer O. Godrej aer O features a distinctive gel-based hanging design that ensures a steady and controlled release of fragrance. This innovative product range is set to transform how car owners experience freshness on-the-go. Offered in three distinctive variants—Musk After Smoke, Rose Blossom, and Cool Aqua—this range addresses diverse preferences and moods, elevating the driving experience and transforming the car interior into a personalized haven of freshness.

The car air freshener market report table of contents includes:

1. Executive Summary
2. Car Air Freshener Market Characteristics
3. Car Air Freshener Market Trends And Strategies
4. Car Air Freshener Market – Macro Economic Scenario
5. Global Car Air Freshener Market Size and Growth

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32. Global Car Air Freshener Market Competitive Benchmarking
33. Global Car Air Freshener Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Car Air Freshener Market
35. Car Air Freshener Market Future Outlook and Potential Analysis
36. Appendix

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