The carbonated soft drinks market has experienced consistent growth in recent years. The market size was valued at $122.34 billion in 2024 and is projected to grow to $126.15 billion in 2025, with a compound annual growth rate (CAGR) of 3.1%. The growth during the historical period can be attributed to factors such as consumer demand for convenience, globalization of beverage brands, marketing and branding strategies, lifestyle changes, affordability and accessibility, and flavor innovation and variety.
Looking forward, the market is predicted to grow to $143.53 billion by 2029 at a CAGR of 3.3%. Future growth will likely be driven by innovation in low-calorie and functional drinks, sustainability initiatives, the rise of craft and artisanal beverages, regulatory measures and sugar taxes, and health and wellness trends. Key trends for the forecast period include digital marketing and e-commerce, expansion of flavored and functional beverages, growing interest in premium and artisanal soft drinks, sustainability and eco-friendly packaging practices, and the rise of premium mixers for cocktails.
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What Are the Key Drivers of the Carbonated Soft Drinks Market?
The growth of the carbonated soft drinks market is projected to be driven by an increase in recreation activities. These activities, which provide enjoyment and stimulation, often include the consumption of carbonated drinks for hydration throughout the day. These drinks also contain additives that provide a mental boost. For instance, according to the Outdoor Industry Association (OIA), a U.S. based non-profit organization, in 2022, outdoor recreation participants increased by 2.3%, reaching a record high of 168.1 million. This growth in recreational activities, representing 55% of the U.S. population aged 6 and older, therefore, is expected to drive market growth.
What Are the Major Segments Within the Global Carbonated Soft Drinks Market?
The carbonated soft drinks market can be segmented as follows:
1) By Product: Soft drinks, Carbonated Water, Sports And Energy Drinks, Other Products.
2) By Flavor: Cola, Citrus, Other Flavors.
3) By Packaging: Bottles, Cans.
4) By Distribution Channel: Hyper markets, Super markets And Mass Merchandisers, Convenience Stores And Gas Stations, Food Service Outlets, Online Stores And D2C, Other Distribution Channels.
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Who Are the Top Players in the Carbonated Soft Drinks Market?
Major players in the carbonated soft drinks market include PepsiCo Inc., Keurig Dr Pepper Inc., Monster Energy Company, National Beverage Corporation, Jones Soda Co., Refresco Group B.V., Suntory Beverage & Food Limited, Postobon S.A., Parle Agro Private Limited, Britvic Soft Drinks Limited, Asahi Soft Drinks Co.Ltd., The Kraft Heinz Co., Ektam Machinery Co., Q-BEV Sp. z o.o., The Coca-Cola Company, Cheerwine, Crush International, ANADOLU GRUBU A.S., Danone S.A., Cott Corporation, Royal Crown Cola International, SODASTREAM INTERNATIONAL LTD., Schweppes International Limited, Faygo Beverages Inc., Big Red Inc., Nestlé S.A., Molson Coors Beverage Company, Heineken N.V.
What Are the Emerging Trends in the Carbonated Soft Drinks Market?
Product innovation is a key trend in the carbonated soft drinks market, with companies focusing on developing innovative solutions to solidify their market positions. For instance, in January 2023, PepsiCo launched its new and improved Pepsi Zero Sugar, which offers a bolder taste profile and caffeine content equal to regular Pepsi, providing a familiar experience for consumers seeking a sugar-free alternative.
Which Region Leads the Global Carbonated Soft Drinks Market?
In 2024, North America was the largest region within the global Carbonated Soft Drinks market. The report covers other regions as well, including Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa.
How Does the Carbonated Soft Drinks Market Report 2025 Define the Market?
Carbonated soft drinks are non-alcoholic beverages prepared with carbonated water, flavoring and sweetened with sugar or a non-nutritive sweetener. They contain small bubbles of carbon dioxide, adding to their unique taste and feel. The Carbonated Soft Drinks Market research report from The Business Research Company offers invaluable insights into global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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