Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services.
Sizing and Forecast
The cloud advertising market size has grown strongly in recent years. It will grow from $80.22 billion in 2023 to $87.9 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased internet penetration, targeted advertising, data analytics, cost efficiency, global reach.
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Segmentation & Regional Insights
The cloud advertising market covered in this report is segmented –
1) By Type: Public Cloud, Private Cloud, Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs), Large Enterprises
4) By End-Users: Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users
North America was the largest region in the cloud advertising market in 2023. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776.45 million in September 2020 to 825.30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth.
Key Industry Players
Major companies operating in the cloud advertising market report are Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Cisco Systems Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.
The cloud advertising market report table of contents includes:
1. Executive Summary
2. Cloud Advertising Market Characteristics
3. Cloud Advertising Market Trends And Strategies
4. Cloud Advertising Market – Macro Economic Scenario
5. Global Cloud Advertising Market Size and Growth
…………
31. Global Cloud Advertising Market Competitive Benchmarking
32. Global Cloud Advertising Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Cloud Advertising Market
34. Cloud Advertising Market Future Outlook and Potential Analysis
35. Appendix
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