Overview and Scope
Cognitive media refers to the inferential methods employed by the human user, instead of physical aspects of the computer representation. This media is used for developing explainer films, whiteboard videos, representations, and infographics, making the information more user-friendly.
Sizing and Forecast
The cognitive media market size has grown exponentially in recent years. It will grow from $1.73 billion in 2023 to $2.18 billion in 2024 at a compound annual growth rate (CAGR) of 26.1%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (nlp), addressing information overload.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $5.55 billion in 2028 at a compound annual growth rate (CAGR) of 26.2%. The growth in the forecast period can be attributed to augmented and virtual reality (ar/vr) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
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Segmentation & Regional Insights
The cognitive media market covered in this report is segmented –
1) By Component: Services, Solution
2) By Technology: Natural Language Processing, Deep Learning and Machine Learning
3) By Deployment: On-Premises, Cloud
4) By Application: Predictive Analysis, Security Management, Content Management, Network Optimization, Recommendation and Personalization, Customer Retention, Other Application
5) By End User: Banking Sector, Retail Sector, Healthcare Sector, Other End User
North America was the largest region in the cognitive media market in 2023. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The rising number of internet users is expected to propel the growth of the cognitive media market going forward. The Internet users are increasing rapidly because of the rapid growth of digital services and the increasing reliance on technology for various aspects of daily life has made Internet access essential for many people. The exponential growth of internet users has irrevocably altered the landscape of media consumption, giving rise to the concept of cognitive media used to actively engage the audience’s cognitive abilities. For instance, according to the International Telecommunication Union, a Switzerland-based specialized agency of the United Nations, as of 2022, the estimated number of internet users was 5.3 billion, representing 66% of the world’s population. This marked a growth rate of 6.1% over 2021, up from 5.1% for the previous year. Therefore, the rising number of Internet users is driving the growth of the cognitive media market.
Key Industry Players
Major companies operating in the cognitive media market report are International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Accenture PLC, Alteryx, Cisco Systems Inc., Cornerstone OnDemand Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc., BMC Software Inc.
The cognitive media market report table of contents includes:
1. Executive Summary
2. Cognitive Media Market Characteristics
3. Cognitive Media Market Trends And Strategies
4. Cognitive Media Market – Macro Economic Scenario
5. Global Cognitive Media Market Size and Growth
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31. Global Cognitive Media Market Competitive Benchmarking
32. Global Cognitive Media Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Cognitive Media Market
34. Cognitive Media Market Future Outlook and Potential Analysis
35. Appendix
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