The Business Research Company’s report on the Cold And Flu Drugs Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the cold and flu drugs market in recent years?
The increasing incidence of viral infections is expected to propel the growth of the cold and flu drugs market going forward. A viral infection is an illness caused by viruses that invade and multiply within host cells, leading to various symptoms. The increasing incidence of viral infections is due to rising travel, leading to the spread of viruses across regions and countries, allowing them to reach new populations and cause outbreaks. Cold and flu drugs control viral infections by reducing symptoms such as fever, congestion, and pain, providing relief while the immune system combats the virus. For instance, in January 2025, according to the Pan American Health Organization, a US-based specialized agency in charge of international health cooperation in the Americas, influenza positivity was 22.05% globally in early January 2025, showing a 20% seasonal increase. Therefore, the increasing incidence of viral infections drives the growth of the cold and flu drugs market.
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What is the projected market size of the cold and flu drugs industry, and how is it expected to grow?
The cold and flu drugs market size has grown rapidly in recent years. It will grow from $17.35 billion in 2024 to $19.19 billion in 2025 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to rising aging population, rising popularity of over-the-counter (OTC) medications, growing urbanization, rising demand for herbal and natural remedies, and increasing healthcare expenditure.
The cold and flu drugs market size is expected to see rapid growth in the next few years. It will grow to $28.54 billion in 2029 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to increasing prevalence of seasonal influenza, rise in air pollution contributing to respiratory infections, rise in cases of antibiotic resistance, rising popularity of immunity-boosting supplements, and increasing awareness about self-medication. Major trends in the forecast period include personalized medicine, development of combination products and natural remedies, advancements in nasal sprays and inhalers, strategic collaborations, and development of fast-acting formulations.
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Who are the key players driving competition in the cold and flu drugs market?
Major companies operating in the cold and flu drugs market are Johnson & Johnson, Roche Holding AG, Bayer AG, Sanofi S.A., Viatris Inc., Reckitt Benckiser Group plc, Sun Pharmaceutical Industries Ltd., Perrigo Company plc, Dr. Reddy’s Laboratories Ltd., Hikma Pharmaceuticals plc, Lupin Limited, Pyxus International Inc., Glenmark Pharmaceuticals Ltd., The Kroger Co., Saphnix Life Sciences, Arlak Biotech Pvt Ltd, AdvaCare Pharma, Sterling Pharmaceuticals, Biophar Lifesciences Pvt Ltd, Nutra Respiro
What trends will shape the future of the coin operated laundry machines market?
Major companies operating in the cold and flu drugs market are focusing on developing innovative products such as clean over-the-counter (OTC) medicines to provide safer, natural alternatives for children without artificial additives. Over-the-counter (OTC) medicines are drugs that can be purchased without a prescription, typically used to treat everyday ailments such as headaches, colds, and minor pain. For instance, in September 2023, Genexa Inc., a US-based clean medicine company, introduced clean over-the-counter (OTC) children’s medicines, such as the Kids’ Multi-Symptom Cold & Flu and Kids’ Daytime + Nighttime Cough Relief Value Pack. These products utilize effective active ingredients without artificial dyes, sweeteners, or preservatives, offering a safer, more natural alternative for children’s cold and flu treatments while enhancing symptom relief for conditions like fever, sore throat, and congestion.
Which key geographies are driving the growth of the cold and flu drugs market?
North America was the largest region in the cold and flu drugs market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cold and flu drugs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the cold and flu drugs market?
The cold and flu drugs market covered in this report is segmented –
1) By Type: Antihistamines, Expectorants, Bronchodilators, Decongestants, Other Types
2) By Dosage Form: Tablets, Capsules, Syrups, Lozenges, Other Dosage Forms
3) By Indication: Congenital Pituitary Dwarfism, Acquired Pituitary Dwarfism, Genetic Syndromes, Other Hormonal Disorders
4) By Age Group: Pediatric Patients, Adolescent Patients, Adult Patients, Geriatric Patients
5) By End-User: Hospitals, Specialized Clinics, Homecare Settings, Pharmaceuticals And Research Institutions
Subsegments:
1) By Type: First-Generation Antihistamines, Second-Generation Antihistamines, Combination Antihistamines
2) By Type: Guaifenesin-Based Expectorants, Herbal Expectorants, Combination Expectorants
3) By Type: Beta-Agonists, Anticholinergics, Combination Bronchodilators
4) By Type: Oral Decongestants, Nasal Spray Decongestants, Combination Decongestants
5) By Type: Pain Relievers, Cough Suppressants, Antipyretics, Nasal Sprays, Immune Boosters
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How is the cold and flu drugs market defined, and what are its core characteristics?
Cold and flu drugs are pharmaceutical medications that alleviate symptoms associated with the common cold and influenza (flu). These medications help relieve fever, cough, congestion, sore throat, body aches, and other related symptoms, improving overall comfort and recovery.
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