What are the latest figures on the congress tourism market’s size and projected CAGR?
The congress tourism market size has grown strongly in recent years. It will grow from $1053.32 $ billion in 2024 to $1152.24 $ billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to increasing emphasis on sustainability, customization, and social media, rapid infrastructural and technological advancements, growing trend of corporate meetings, increasing conferences across the world, increasing government initiatives in the tourism sector.
The congress tourism market size is expected to see strong growth in the next few years. It will grow to $1634.24 $ billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to rising demand for business conferences, growing trend of online booking and introduction of new tourism packages, growing popularity of virtual events, use of advanced technology for event planning and management, use of digital marketing and social media platforms. Major trends in the forecast period include popularity of virtual events and the use of advanced technology, development of high-quality hotel spaces with prompt service, technological advancements, shift to hybrid work models, translational equipment and instruments to meet video and audio requirements.
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Which Market drivers have played a significant role in driving the congress tourism market?
The rising demand for business conferences is expected to propel the growth of the congress tourism market going forward. A business conference is a formal meeting or gathering organized for professionals, companies, or organizations to discuss industry trends, share knowledge, network, and collaborate on business strategies or projects. The surge in business conference demand is often driven by the expansion of global business networks, advancements in technology, and the need for professional development. Congress tourism is essential for business conferences as it provides a structured platform for professionals to network, exchange industry knowledge, and explore new business opportunities in a focused environment. For instance, In April 2024 according to Social Tables, a US-based software as a service company focused on event planning, in 2023, the United States had more than 41,000 scheduled conferences and trade shows. Therefore, rising demand for business conferences drives the growth of the congress tourism market.
What are the key segments within the congress tourism market?
The congress tourismmarket covered in this report is segmented –
1) By Tour Type: Independent Traveler, Package Traveler, Tour Group
2) By Booking Channel: Phone Booking, Online Booking, In Person Booking
3) By Direct Suppliers: Airlines, Hotel Companies, Car Rental, Train, Tour Operators, Government Bodies
4) By Indirect Suppliers: Online Travel Agency (OTA), Traditional Travel Agencies, Travel Management Companies (TMC’s), Corporate Buyers, Aggregators
Subsegments:
1) By Independent Traveler: Solo Travelers, Customizable Itineraries, Self-Guided Tours, Luxury and Exclusive Congress Travel, Business And Leisure Hybrid Travel
2) By Package Traveler: Pre-Arranged Conference And Event Packages, Corporate Group Packages, All-Inclusive Congress Travel Packages, Accommodation And Transport Bundled Packages, Event + Leisure Packages
3) By Tour Group: Guided Group Tours, Business Group Tours, Academic And Professional Group Tours, Multi-Event and Multi-City Group Tours, Incentive Group Tours For Corporations
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Which key players are shaping the congress tourism market?
Major companies operating in the congress tourism market are Kuoni Destination Management, BCD Travel Services Inc., VisitBritain, MP International Pte Ltd, Congrex Switzerland AG, Congress Rental Network, American Meetings Inc., IMEX Group Ltd, EventMobi Inc., International Conference Services Ltd, IAPCO – International Association of Professional Congress Organisers, Conference Partners International Ltd, Kenes Group Ltd, K.I.T. Group GmbH, Event Solutions Inc., Tumlare Corporation, EGA (European Group of Associations) Professional Congress Organizers, ICMS Australasia Pty Ltd, Arinex Pty Ltd, Event Dynamics Inc., Ana Juan Congresos S.L., ESA Latin America S.A., Ovation Global DMC, ICCA (International Congress and Convention Association), CPO HANSER SERVICE GmbH
Which transformative trends will shape the congress tourism market landscape?
Major companies operating in the congress tourism market are developing incentive programs to provide a range of services designed to streamline the planning and execution of incentive travel programs. Incentive programs are strategic initiatives designed to motivate and reward individuals or groups for achieving specific goals or performance targets. For instance, in July 2023, Ottawa Tourism, a Canada-based provider of destination development and marketing, launched Ottawa VIP (Visitor Inspiration Program). The Ottawa VIP (Visitor Inspiration Program) offers a unique incentive for tour operators by providing a box of local gifts to enhance the in-destination experience and highlight Ottawa’s culture. Additionally, the program includes a $35 credit per room night, which can be used on a qualified tour operator’s next visit to Ottawa, encouraging repeat business. This multi-year incentive program, available until December 1, 2023, aims to boost travel trade engagement with the city.
How do regional factors impact the congress tourism market, and which region is the largest contributor?
Europe was the largest region in the congress tourism market in 2024. The regions covered in the congress tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Congress Tourism Market Report 2025 Offer?
The congress tourism market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Congress tourism refers to a niche within the broader tourism industry focused on the organization and attendance of large-scale meetings, conferences, and conventions. This sector caters primarily to business and professional events, where participants gather to discuss industry trends, exchange knowledge, and network. Congress tourism plays a crucial role in fostering professional development and networking opportunities across various industries.
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