Consumer Behavior Insights: Navigating Preferences in the Daily Cleansing Cream Market

Overview and Scope
Daily cleansing cream is a skincare product specifically formulated to gently remove dirt, makeup, excess oil, and environmental pollutants from the face without stripping the skin of its natural moisture. It is used to help for nourishing and hydrating the skin while it cleanses.

Sizing and Forecast
The daily cleansing cream market size has grown strongly in recent years. It will grow from $3.12 billion in 2023 to $3.37 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%.  The growth in the historic period can be attributed to growing awareness of skin health and beauty, increasing demand for gentle and effective cleansing products, shift towards natural and organic skincare products, rising prevalence of skin concerns such as acne and hyperpigmentation, adoption of improved lifestyles, and increased focus on personal grooming.

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Segmentation & Regional Insights
The daily cleansing cream market covered in this report is segmented –

1) By Product: Foam Type, No Foam Type, Solvent Based, Collagen Type
2) By Technology: Water-In-Oil (W/O), Oil-in-Water (O/W), Other Technologies
3) By Gender: Male, Female
4) By Distribution channel: Retail Pharmacies, Supermarket And Hypermarket, Online Sales, Drug Stores, Hospital Pharmacies

Europe was the largest region in the daily cleansing cream market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the daily cleansing cream market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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Major Driver Impacting Market Growth
The rising influence of beauty influencers is expected to propel the growth of the daily cleansing cream market going forward. Beauty influencers are individuals who leverage social media platforms to share their knowledge, expertise, and experiences related to beauty and skincare products. Beauty influencers, through their provision of authentic and honest reviews of daily cleansing creams, establish transparency that builds trust with their audience and has the potential to influence the followers to consider and ultimately purchase the recommended products. For instance, in January 2021, according to a survey conducted by Upfluence, a US-based influencer marketing platform, there were 1,288 active beauty influencers on Instagram, 1,090 on YouTube, and 167 on TikTok from May to August 2022. Further, in the US, beauty influencers averaged 539,038 followers on Instagram, 593,412 on YouTube, and 1,556,910 on TikTok. Therefore, the growing influence of beauty influencers is driving the growth of the daily cleansing cream market.

Key Industry Players
Major companies operating in the daily cleansing cream market report are LVMH Moët Hennessy Louis Vuitton S.E., Procter & Gamble Company, Unilever Plc, Betco Corporation, L’Oréal S.A, Henkel AG And Co. KGaA, Shiseido Co. Ltd., Coty Inc., Galderma S.A, Avon Products Inc., Nu Skin Enterprises Inc, Revlon Inc., Aveda Corporation, Dabur Limited, Marico Limited, Emami Group, PLZ Corp, Cavin Care Group, Sonneborn LLC, Caudalie, Tata Harper Skincare, Intermountain Blending & Filling LLC, Ariel Labs, Tri Pac Inc., A.G Industries, Abbe Laboratories Inc., Botanic Beauty, BioVeda Action Research Company, Himalaya Wellness Company, Tropical Products Inc.

The daily cleansing cream market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

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