The consumer identity and access management market size has seen significant growth in recent years, expanding from $36.26 billion in 2024 to an estimated $41.99 billion in 2025, reflecting a compound annual growth rate (CAGR) of 15.8%. Factors such as personalization and user experience, mobile app proliferation, e-commerce growth, and user data security concerns contributed to this growth.
Looking forward, the consumer identity and access management market is projected to reach $86.6 billion in 2029, with an impressive CAGR of 19.8%. This growth is attributed to factors such as consent management, identity verification services, expansion of digital services, user-centric identity management, and evolving GDPR and privacy regulations.
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What Are the Principal Drivers for the Consumer Identity and Access Management Market?
The surge in Internet of Things (IoT) devices’ usage is expected to fuel the growth of the consumer identity and access management market. IoT devices, interrelated and internet-connected, collect and transfer data over a wireless network without human intervention. The increased security and privacy risks prompted IoT organizations to adopt CIAM to ensure user identity security, thereby driving the market’s growth.
Which Are the Key Segments of the Global Consumer Identity and Access Management Market?
The consumer identity and access management market covered in this report is segmented:
1) By Component: Solutions, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Organization Size: Large Enterprises, SMEs
4) By Vertical: Banking, Financial Services, And Insurance (BFSI), Healthcare, IT And Telecom, Consumer Goods And Retail, Energy And Utility, Public Sector, Other Verticals
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Who Are the Major Players in the Consumer Identity and Access Management Market?
Major companies operating in the consumer identity and access management market include International Business Machines Corporation, Microsoft Corporation, Okta Inc., Ping Identity Corporation, ForgeRock Inc., LoginRadius Inc., Janrain Inc., Salesforce.com Inc., Akamai Technologies Inc., Onegini B. V., Centrify Corporation, Mitek Systems Inc., LexisNexis Risk Solutions Group, GB Group plc, Aware Inc., iWelcome B. V., Acuant Inc., RSA Security LLC, Oracle Corporation, CA Technologies, Dell EMC, Hitachi ID Systems Inc., Intel Corporation, Amazon Web Services Inc., McAfee, CyberArk Software Ltd., Thales Group, Micro Focus International plc, One Identity LLC, SailPoint Technologies Holdings Inc.
What Are the Emerging Trends in the Consumer Identity and Access Management Market?
Companies are developing decentralized identity management solutions to cater to a larger customer base, increase sales, and augment revenues. These solutions, securely stored and managed on a decentralized blockchain network, reduce reliance on centralized authorities for identity verification. For example, Ping Identity Corporation launches PingOne Neo, a decentralized identity management solution that enhances data security, privacy, and control.
Which Region Is Leading the Consumer Identity and Access Management Market Share?
In 2024, North America held the most substantial share in the consumer identity and access management market, with Europe being the second-largest region. The report covers other regions like Asia-Pacific, Western Europe, Eastern Europe, South America, the Middle East, and Africa.
What Does The Consumer Identity and Access Management Market Report 2025 Offer?
The Consumer Identity and Access Management Market research report provides insights into global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Customer Identity and Access Management is an identification technology enabling businesses to manage customer identities and provide a secure and enhanced experience:
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