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What Is The Forecasted Market Size And Growth Of The Content Marketing Software Market?
The rapid growth of the content marketing software market is fuelled by digital marketing evolution, demand for targeted content, social media influence, SEO and search engine algorithms, brand storytelling emphasis, and many others. With an impressive CAGR of 19.3%, the market is predicted to witness a leap from $9.26 billion in 2024 to $11.05 billion in 2025. Furthermore, the market is projected to accelerate, reaching $22.41 billion in 2029, influenced by emerging trends like content personalization, rise of video content, data analytics integration and influencer marketing strategies.
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What Are The Key Growth Drivers For Content Marketing Software Market?
The digitalization wave is vastly contributing to the growth of the content marketing software market. Shifting business model from traditional to digital using the latest technologies has created an elevated demand for content marketing platforms. These platforms facilitate marketers in capturing awareness, leads, and revenue from their content. The Gross Value Added (GVA) from the digital sector, as per reports published by the UK-based Department of Culture, Media and Sport (DCMS) in 2024, witnessed a growth of 4.4% in 2022, aligning with the overall growth rate of the UK economy. This growth in digitalization has significantly boosted the content marketing software market.
Which Are The Main Segments Within The Global Content Marketing Software Market?
The content marketing software market comprises the following segments:
1) By Component: Software, Services
2) By Content Type: Social Media, Blogs, Videos, Infographics, Other Content Type
3) By Application: Content Creation, Content Analytics, Content Curation, Content Distribution, Campaign Management
4) By End-Use: Automotive, Health care, Agriculture, Manufacturing, Power and Energy, Other End Use
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Which Are The Leading Companies In The Content Marketing Software Market?
Prominent companies operating in the content marketing software market include HubSpot Inc., SEMrush Holdings Inc., Contently Inc., NewsCred Inc., Percolate Industries Inc., CoSchedule LLC, Skyword Inc., Kapost Inc., ScribbleLive Inc., Uberflip Inc., Outbrain Inc., PathFactory Inc., Curata Inc., Wedia SA, Sprinklr Inc., Marketo Inc., Oracle Corporation, Salesforce Inc., Adobe Inc., Hootsuite Inc., Optimizely Inc., Monday.com Ltd., ClearVoice Inc., DivvyHQ (DivvyHQ LLC), SocialBee.io SRL, Acrolinx GmbH, Rock Content, BuzzSumo Ltd., Canva Pty Ltd.
What Trends Are Shaping The Content Marketing Software Market?
In an ever-evolving digital market, technological advancements like artificial intelligence are emerging as key trends. Companies aim to gain a competitive edge by incorporating such advancements. A noteworthy example is Scalenut, an Indian AI-powered organic marketing platform that launched an AI model and a full-stack content platform for SEO content creation in 2023. The platform aids content creators in scaling their efforts, enabling content optimization for higher search engine rankings.
Which Region Dominates The Content Marketing Software Market?
North America was the largest region in the content marketing software market in 2024. The other regions assessed in the market report are Asia-Pacific, Western Europe, Eastern Europe, South America, Middle East, and Africa.
What Insights Does The Content Marketing Software Market Report 2025 Offer?
Content marketing companies create and share relevant articles, videos, podcasts, and other media, aiming to attract, engage, and retain an audience. The Content Marketing Software Market research report from The Business Research Company offers crucial information like global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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