Cookie and website tracker scanning software is a type of software designed to detect, analyze, and report the presence of cookies and various tracking mechanisms used on websites. These tools serve multiple purposes, including enhancing privacy, ensuring regulatory compliance, and improving website security.
Sizing and Forecast
The cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.26 billion in 2023 to $1.48 billion in 2024 at a compound annual growth rate (CAGR) of 17.0%. The growth in the historic period can be attributed to the popularity of e-commerce and remote working, the increase in the number of cyberattacks and data breaches, regulations and privacy concerns, economic growth, and the availability of free open-source software that facilitates cookie scanning.
The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $2.79 billion in 2028 at a compound annual growth rate (CAGR) of 17.3%. The growth in the forecast period can be attributed to rising concerns over online privacy, growing adoption of mobile devices, growing demand for cloud-based solutions, rising demand for cookie and website tracker scanning software, and increasing digital marketing activities. Major trends in the forecast period include development of more advanced scanning technologies, technological advancements, increasing launch of new facilities, collaborations, and product innovation.
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Segmentation & Regional Insights
The cookie and website tracker scanning software market covered in this report is segmented –
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
North America was the largest region in the cookie and website tracker scanning software market in 2023. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The increased number of cyber-attacks and data breaches is expected to propel the growth of the cookie and website tracker scanning software market going forward. The cyber-attacks and data breaches refer to malicious attempts to disrupt, damage, or gain unauthorized access to computer systems and the unauthorized access and exposure of sensitive information. The increase in cyberattacks and data breaches is due to insider threats, ransomware propagation, state-sponsored attacks and cyber warfare, and flaws in software and systems. Cookie and website tracker scanning software is essential for managing cybersecurity risks associated with tracking technologies by detecting malicious trackers, reducing the attack surface, ensuring regulatory compliance, enabling real-time monitoring, and optimizing website performance. For instance, in April 2023, according to the Identity Theft Resource Center, a US-based non-profit organization, the number of data breach incidents reported increased by 68% in 2022, with 1,862 breaches reported compared to 1,108 breaches in 2021. Therefore, increased cyber-attacks and data breaches drive the growth of the cookie and website tracker scanning software market.
Growing Demand For Cloud-Based Solutions Drives The Expansion Of Cookie And Website Tracker Scanning Software Market
The growing demand for cloud-based solutions is expected to propel the growth of the cookie and website tracker scanning software market going forward. Cloud-based solutions refer to software applications, services, or resources that are hosted and delivered over the Internet, typically from remote servers managed by a third-party provider. Cloud-based solutions are increasing due to several factors, such as security and compliance, remote access to applications, highly redundant and resilient infrastructure, and prioritized security and compliance. Cookie and website tracker scanning software is used in cloud-based solutions to provide a comprehensive framework for enhancing privacy, security, and compliance, whose seamless integration across various cloud platforms and resource optimization capabilities further bolster their effectiveness in maintaining a secure and compliant digital presence. For instance, in December 2023, according to the European Union, a Netherlands-based international organization, the percentage of European Union businesses that bought cloud computing services increased by 4.2 percentage points in 2023 compared to 2021. Therefore, the growing demand for cloud-based solutions is driving the growth of the cookie and website tracker scanning software market.
Key Industry Players
Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc, OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc, TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
The cookie and website tracker scanning software market report table of contents includes:
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List Of Tables:
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Cookie And Website Tracker Scanning Software Market, Segmentation By Product Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Cookie And Website Tracker Scanning Software Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Cookie And Website Tracker Scanning Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 74: ESPN Inc. Financial Performance
Table 75: Daily Mail and General Trust plc Financial Performance
Table 76: Trustwave Holdings Inc Financial Performance
Table 77: OneTrust LLC Financial Performance
Table 78: Sourcepoint Inc. Financial Performance
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