The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $14.57 billion in 2028 at a compound annual growth rate (CAGR) of 14.0%. The growth in the forecast period can be attributed to growing significance of online presence and digital channels, increasing globalization, increasing demand for corporate branding services, increasing competition among businesses to establish a unique brand identity, growing recognition of the importance of visual communication in brand building. Major trends in the forecast period include advancements in technology, demand for aesthetically designed logos, demand for customization and storytelling, development of visual language, popularity of digital media.
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Scope Of Corporate Identity Design Market
The Business Research Company’s reports encompass a wide range of information, including:
1. Market Size (Historic and Forecast): Analysis of the market’s historical performance and projections for future growth.
2. Drivers: Examination of the key factors propelling market growth.
3. Trends: Identification of emerging trends and patterns shaping the market landscape.
4. Key Segments: Breakdown of the market into its primary segments and their respective performance.
5. Focus Regions and Geographies: Insight into the most critical regions and geographical areas influencing the market.
6. Macro Economic Factors: Assessment of broader economic elements impacting the market.
Corporate Identity Design Market Overview
Market Drivers –
The growing significance of online presence and digital channels is expected to propel the growth of the corporate identity design market going forward. Online presence and digital channels refer to the different methods a brand or business uses to establish and maintain its presence on the internet. The growing significance of online presence and digital channels can be attributed to increased brand awareness and visibility, enhanced customer engagement, improved customer support, and cost-effective marketing. Corporate identity design enhances brand recognition, fosters trust, and improves user experience, all contributing to a stronger, more compelling online presence. For instance, in February 2024, according to a report published by the gov.UK, a UK-based government website, in 2022, the digital sector contributed $171.25 million to the UK economy, accounting for 7.2% of the total UK gross value added (GVA), which represents a slight increase from 7.1% in 2021, based on current prices. Therefore, the growing significance of online presence and digital channels is driving the growth of the corporate identity design market.
Market Trends –
Major companies operating in the corporate identity design market are developing innovative logos, such as Search Context, using AI to engage audiences across various digital platforms. Search context is an innovative brand identity leveraging AI’s unique features that aim to empower consumers more vulnerable to online fraud and help bring about change in the digital realm. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, launched Search Context, a new brand identity that includes a refreshed logo and a powerful new anti-fraud feature. The new branding enhances user security and provides real-time information about phone numbers. This AI identity engine provides users with contextual information about phone numbers. When users search for a number, they will receive notifications if the name associated with that number has recently or is frequently changing.
The corporate identity design market covered in this report is segmented –
1) By Type: Logo Design, Identity Design, Brand Design
2) By Company Size: Small And Medium Enterprises , Large Enterprises
3) By Application: Business, Government, Other Applications
4) By Industry Verticals: Technology And Information , Finance And Banking, Healthcare, Retail And Consumer Goods, Other Industries
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Regional Insights –
North America was the largest region in the corporate identity design market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Key Companies –
Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group , Avery Dennison Corp, ACCO Brands Corp., VistaPrint , Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts , Conceptory, NinjaPromo, Gemini Sign Letters
Table of Contents
1. Executive Summary
2. Corporate Identity Design Market Report Structure
3. Corporate Identity Design Market Trends And Strategies
4. Corporate Identity Design Market – Macro Economic Scenario
5. Corporate Identity Design Market Size And Growth
…..
27. Corporate Identity Design Market Competitor Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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