The Business Research Company’s report on the Creator Economy In Gaming Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the creator economy in gaming market in recent years?
The rise of video game streaming is expected to propel the growth of the creator economy in gaming market going forward. Video game streaming involves broadcasting one’s gameplay live over the internet, allowing viewers to watch in real-time on platforms like twitch and youtube. The rise of video game streaming is due to increasing access to high-speed internet, which allows streamers to broadcast gameplay in real time with minimal lag and enables viewers to enjoy smooth, high-quality streams from anywhere, fostering larger audiences and more interactive communities. The creator economy in gaming supports video game streaming by providing tools, platforms, and monetization opportunities that empower streamers to produce engaging content, grow audiences, and earn revenue through sponsorships, donations, and subscriptions. For instance, in November 2024, according to the Softonic International S.A., a Spain-based software download platform, in 2022, the number of global video gaming players was 3.03 billion, reaching a whooping 3.31 billion in 2023. Therefore, the rise of video game streaming is driving the growth of creator economy in gaming market.
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What is the projected market size of the creator economy in gaming industry, and how is it expected to grow?
The creator economy in gaming market size has grown exponentially in recent years. It will grow from $30.98 billion in 2024 to $39.21 billion in 2025 at a compound annual growth rate (CAGR) of 26.6%. The growth in the historic period can be attributed to rise of user-generated content, growth of gaming livestreaming, expansion of microtransactions, increasing influencer marketing, and emergence of esports monetization.
The creator economy in gaming market size is expected to see exponential growth in the next few years. It will grow to $99.53 billion in 2029 at a compound annual growth rate (CAGR) of 26.2%. The growth in the forecast period can be attributed to growing adoption of blockchain gaming, increasing demand for virtual assets, rising popularity of play-to-earn models, expansion of metaverse economies, and growing brand collaborations in gaming. Major trends in the forecast period include advancements in AI-driven content creation, innovations in virtual reality and augmented reality gaming, developments in blockchain-based gaming economies, investments in research and development in immersive gaming experiences, and development of cloud-based game streaming technologies.
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Who are the key players driving competition in the creator economy in gaming market?
Major companies operating in the creator economy in gaming market are Meta Platforms Inc., Microsoft Corporation, Activision Blizzard Inc., Logitech Services S.A., Manticore Games Inc., Unity Software Inc., KRAFTON Inc., Twitch Interactive Inc., Epic Games Inc., Opera Norway AS, Improbable, Discord Inc., Patreon Inc., Roblox Corporation, Gamefam Inc., DLive Entertainment Pte. Ltd., StreamElements Inc., Mod.io Pty Ltd., Sky Mavis, Anzu Virtual Reality Ltd., Mobcrush Inc.
What trends will shape the future of the creator economy in 3d market?
Major companies operating in the creator economy in gaming market are focusing on technological innovations such as generative AI system for 3D and 4D to produce high-quality content with minimal technical expertise. A generative AI system for 3D and 4D uses advanced machine learning models to automatically create, modify, and animate three-dimensional (3D) and four-dimensional (4D) assets, enabling rapid and efficient content generation for virtual environments. For instance, in April 2025, Roblox Corporation, a US-based video game developer, launches Cube 3D, an open-source generative AI system designed for creating 3D objects and environments. Cube 3D allows developers to create 3D models and scenes using simple textual descriptions. Cube 3D is trained on native 3D data from the Roblox platform that ensures compatibility with modern game engines and allows for functional object generation.
Which key geographies are driving the growth of the creator economy in gaming market?
North America was the largest region in the creator economy in gaming market in 2024. The regions covered in the creator economy in gaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the creator economy in gaming market?
The creator economy in gaming market covered in this report is segmented –
1) By Platform: Streaming Platforms, Social Media Platforms, Gaming Consoles, Personal Computer Or Mobile Gaming
2) By Type Of Creators: Streamers Or Content Creators, Game Developers, Influencers, Esports Athletes Or Teams
3) By Content Type: Live Streaming, Video Content (On-demand), Esports Content, Gaming Tutorials And Guides, Other Content Types
4) By Monetization Model: Subscription Based, One-time Purchases, Pay Per Use
Sub Segments:
1) By Streaming Platforms: Twitch, YouTube Gaming, Facebook Gaming, Kick, Trovo
2) By Social Media Platforms: TikTok, Instagram, Twitter/X, Discord, Reddit
3) By Gaming Consoles: PlayStation, Xbox, Nintendo Switch
4) By Personal Computer or Mobile Gaming: PC Game Mods, Mobile Game Content Creation, Indie Game Development Tools, Game Asset marketplaces
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How is the creator economy in gaming market defined, and what are its core characteristics?
The creator economy in gaming refers to an ecosystem in which individuals such as gamers, developers, streamers, and influencers create and commercialize video game-related content. This involves creating standalone games, making game changes (mods), broadcasting gameplay, and writing gaming lessons or reviews. These producers use digital channels to share their material, interact with audiences, and earn money through sponsorships, brand collaborations, merchandise sales, and direct audience support.
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