At what pace is the crow’s feet market growing, and what is its estimated value?
The crow’s feet market size has grown strongly in recent years. It will grow from $3.98 billion in 2024 to $4.30 billion in 2025 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to increasing aging population, growing beauty consciousness, rising disposable income, growing influence of social media, increasing demand for non-invasive treatments, greater acceptance of aesthetic procedures, rise in global dermatology awareness and cultural shift towards youthfulness.
The crow’s feet market size is expected to see strong growth in the next few years. It will grow to $5.81 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to growing popularity of at-home beauty devices, increased adoption of personalized skincare, rising demand for natural and organic anti-aging products, expansion of medical tourism for cosmetic treatments, increasing awareness of preventive skincare, rise in men’s skincare market and growth in minimally invasive cosmetic treatments. Major trends in the forecast period include AI-powered skincare analysis, smart skincare devices with biometric tracking, at-home anti-aging devices with advanced technology, 3d skin imaging for personalized treatments, micro-needling with automated systems, advanced laser technologies for skin rejuvenation, ultrasonic and radiofrequency-based wrinkle treatments, nanotechnology for targeted delivery of anti-aging ingredients, wearable skin monitoring devices and gene therapy and stem cell innovations for skin regeneration.
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What are the top drivers to the rising demand in the crow’s feet market?
The growing consumer preference for non-invasive procedures is expected to propel the growth of the crow’s feet market going forward. Non-invasive procedures are cosmetic treatments that improve skin appearance without the need for surgery or significant recovery time. The use of non-invasive procedures is increasing due to factors such as growing consumer demand for quick and effective treatments, advancements in technology, minimal recovery time, reduced risk compared to surgical options, affordability, and greater awareness of aesthetic treatments. Non-invasive procedures such as botulinum toxin injections, laser resurfacing, microneedling, radiofrequency therapy, chemical peels, and LED light treatments help reduce crow’s feet by relaxing facial muscles, boosting collagen production, improving skin texture, and enhancing elasticity without the need for surgery. For instance, in September 2023, according to the International Society of Aesthetic Plastic Surgery (ISAPS), a US-based organization, there were 9,221,419 Botox procedures performed worldwide in 2022, marking a 26.1% increase compared to the 7.3 million procedures conducted in 2021. Therefore, the growing consumer preference for non-invasive procedures is driving the growth of the crow’s feet market.
How is the crow’s feet market segmented?
The crow’s feet market covered in this report is segmented –
1) By Treatment Type: Topical Creams, Botulinum Toxin (Botox), Chemical Peels, Dermal Fillers, Other Treatment Types
2) By Application: Hospitals And Clinics, Dermatology Centers, Homecare, Other Applications
3) By Distribution Channel: Hospital Pharmacy, Retail Pharmacy, Online Pharmacy
Subsegments:
1) By Topical Creams: Retinoids, Peptides, Antioxidants, Hyaluronic Acid-based Creams, Alpha Hydroxy Acids (AHAs) And Beta Hydroxy Acids (BHAs)
2) By Botulinum Toxin (Botox): OnabotulinumtoxinA, AbobotulinumtoxinA (Dysport), IncobotulinumtoxinA (Xeomin), PrabotulinumtoxinA (Jeuveau)
3) Chemical Peels: Superficial Peels, Medium Peels, Deep Peels
4) Dermal Fillers: Hyaluronic Acid Fillers, Collagen-based Fillers, Poly-L-Lactic Acid Fillers (Sculptra), Calcium Hydroxylapatite Fillers (Radiesse)
5) Other Treatment Types: Laser Resurfacing, Microneedling, Radiofrequency Treatments, Ultrasound Therapy (Ultherapy), Surgical Interventions
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Who are the top competitors in the crow’s feet market?
Major companies operating in the crow’s feet market are Procter & Gamble, Johnson & Johnson, AbbVie Inc., L’Oréal S.A., Hologic Inc., Sinclair Pharma plc, Ipsen Pharma, Clarins, Merz Pharma GmbH & Co. KGaA., Vichy Laboratoires, Obagi Cosmeceuticals LLC, Isdin, Hugel Inc., Evolus Inc., Revance Therapeutics Inc., Solta Medical Inc., Peter Thomas Roth Labs LLC, Ortho Dermatologics, SkinMedica Inc., Oxygenetix, Algenist, Lumenis Be Ltd., SkinCeuticals, Solawave.
What significant trends should we anticipate in the crow’s feet market over the forecast period?
Major companies operating in the crow’s feet market are focusing on developing red and infrared light therapy masks to provide non-invasive, effective, and at-home solutions for reducing fine lines and wrinkles around the eyes. Red and infrared light therapy masks are skincare devices that use specific wavelengths of light to penetrate the skin, promoting collagen production and reducing fine lines, wrinkles, and signs of aging. For instance, in October 2024, Solawave, a US-based skincare technology company, launched Eye Recovery Pro with a red and infrared light therapy mask. The mask was designed to tackle early signs of aging in the eye area, including fine lines, wrinkles, crow’s feet, puffiness, 11s, dark circles, eyelid drooping, uneven tone, and more and combines red, deep red, near-infrared, and amber light therapies. When combined, each light therapy works to deliver transformative results within just a few weeks when the mask is consistently used for three minutes three times a week to achieve visible results.
Which regional trends are influencing the crow’s feet market, and which area dominates the industry?
North America was the largest region in the crow’s feet market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the crow’s feet market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Crow’s Feet Market Report 2025 Offer?
The crow’s feet market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Crow’s feet are the fine lines and wrinkles that appear at the outer corners of the eyes, often becoming more prominent with age. They develop due to repeated facial expressions such as smiling and squinting, as well as a natural loss of collagen and skin elasticity. Regular use of anti-aging ingredients such as retinol and hyaluronic acid may also improve skin texture and minimize fine lines over time.
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