What is the current size and annual growth rate of the culinary tourism market?
The culinary tourism market size has grown rapidly in recent years. It will grow from $924.8 billion in 2024 to $1072.66 billion in 2025 at a compound annual growth rate (CAGR) of 16.0%. The growth in the historic period can be attributed to the rise of food-centric television shows, the proliferation of social media food content, increasing global travel and exploration, the growing popularity of local and sustainable food movements, expansion of food festivals and events, increasing interest in cultural and culinary heritage.
The culinary tourism market size is expected to see rapid growth in the next few years. It will grow to $1916.89 billion in 2029 at a compound annual growth rate (CAGR) of 15.6%. The growth in the forecast period can be attributed to increasing disposable income and travel spending, growing interest in experiential travel, the rise of personalized and niche culinary tours, heightened focus on sustainable and ethical food practices, and expansion of food tourism marketing by destinations. Major trends in the forecast period include expanding interest in street food and local delicacies, the popularity of culinary workshops and cooking classes, the integration of culinary tourism with cultural and historical tours, the rise of plant-based and health-focused food tours, and the emergence of digital nomad-friendly culinary destinations.
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What have been the primary factors driving the culinary tourism market’s growth?
The rising number of international travelers is expected to drive the culinary tourism market going forward. International travelers are people who cross national borders for activities such as tourism, business, or education. International travelers are rising due to better global connectivity, higher disposable incomes, and an increased interest in diverse experiences. Culinary tourism enriches international travelers’ experience by allowing them to taste local dishes and gain insights into the culture and traditions of the places they visit. For instance, in February 2024, according to the International Trade Administration, a US-based government resource, the overall number of international visitors to the United States is expected to rise to 77.7 million in 2024, an increase of 10.4 million, or 15.4%, from the 67.3 million visitors recorded in 2023. Therefore, increasing international travelers will drive the culinary tourism market.
What are the key segments within the culinary tourism market?
The culinary tourism market covered in this report is segmented –
1) By Activity: Culinary Trails, Cooking Classes, Restaurants, Food Festivals, Other Activities
2) By Tourist Type: Recreational, Diversionary, Existential, Experimental
3) By Age Group: Baby Boomers, Generation X, Generation Y, Generation Z
4) By Geographic Focus: Local Guidance, National Tours, International Tours
5) By Booking Mode: Online Travel Agencies (OTA), Tour Operators, Direct Travel
Subsegments:
1) By Culinary Trails: Wine And Cheese Trails, Chocolate And Sweets Trails, Olive Oil And Vinegar Trails, Seafood Trails, Regional And Ethnic Food Trails
2) By Cooking Classes: Local Cuisine Workshops, Specialty Cooking Classes (Pastry, Sushi, Pasta Making), Wine And Food Pairing Classes, Chef-Led Cooking Experiences, Virtual Cooking Classes
3) By Restaurants: Fine Dining Experiences, Street Food Tours, Michelin-Star Restaurants, Traditional And Local Eateries, Farm-To-Table Dining
4) By Food Festivals: International Food Festivals, Regional And Cultural Food Fairs, Street Food Festivals, Wine And Culinary Events, Food And Drink Tastings
5) By Other Activities: Food And Beverage Tours (Brewery Or Distillery Tours), Food Photography And Culinary Tours, Gourmet Shopping Tours, Culinary Cruises And Food-Themed Cruises, Agricultural And Farm Tours
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Which key players are shaping the culinary tourism market?
Major companies operating in the culinary tourism market are The Travel Corporation, City Experiences, Abercrombie & Kent USA LLC, Intrepid Travel Pty Ltd, TourRadar GmbH, G Adventures Inc., Viator Inc., Zicasso Inc., Secret Food Tours, Eating Europe Food Tours, Food Tour Corporation, Greaves Travel Ltd, The International Kitchen, Culinary Backstreets, India Food Tour, Classic Journeys LLC, Context Travel, Epicurean Ways LLC, Gourmet on Tour, The FTC4Lobe Group
How will emerging trends drive the culinary tourism market throughout the forecast period?
Major companies operating in the culinary tourism market are planning programs with world-class and unique dining destinations to enhance the tourist experience by providing accurate navigation to culinary destinations, personalized tour recommendations, and real-time information on local dining options. A program with world-class and unique dining destinations showcases unique restaurants, offering diners distinctive and high-quality culinary experiences. For instance, in November 2023, the West Virginia Department, a US-based government entity, launched a culinary trail. The West Virginia Culinary Trail features top restaurants chosen by the state’s chef ambassadors, encouraging visitors to experience local cuisine. Participants can earn foodie prizes by checking in at these eateries. The trail is updated with new ambassador recommendations, inviting travelers to enjoy both the state’s culinary delights and scenic landscapes.
How do regional factors impact the culinary tourism market, and which region is the largest contributor?
Asia-Pacific was the largest region in the culinary tourism market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the culinary tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Culinary Tourism Market Report 2025 Offer?
The culinary tourism market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Culinary tourism refers to the practice of traveling to different locations to experience and enjoy their unique food and drink, often through activities. This form of tourism allows people to deeply engage with the culinary heritage and flavors of their travel destinations.
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