How much is the custom printing market worth, and how is it expected to expand?
The custom printing market size has grown strongly in recent years. It will grow from $30.93 $ billion in 2024 to $33.84 $ billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to rising demand for personalized products boosted custom printing services, increasing adoption of digital printing technology enhanced efficiency and output, growing e-commerce platforms facilitated the widespread availability of custom-printed items, the rising popularity of promotional merchandise increased demand for custom printing and increasing use of custom packaging in branding strategies drove market growth.
The custom printing market size is expected to see strong growth in the next few years. It will grow to $48 $ billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to the growing preference for sustainable printing solutions is driving market innovation, advances in 3D printing technology expanding the capabilities of custom printing, increasing demand for customized apparel is propelling market growth, expansion of the online retail sector is boosting the need for custom packaging and rising consumer interest in personalized home decor is driving market demand. Major trends in the forecast period include major companies focusing on eco-friendly printing materials to gain a competitive edge, integration of augmented reality (AR) in custom printing is expected to enhance user experience, adoption of ai-driven design tools is anticipated to streamline custom printing processes, expansion of print-on-demand services is likely to cater to niche markets and increasing collaboration between custom printing firms and e-commerce platforms is expected to boost the market growth.
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Which industry factors have accelerated the custom printing market’s expansion?
The increasing penetration of e-commerce is expected to propel the growth of the custom printing market going forward. E-commerce is the buying and selling of goods and services over the internet, utilizing digital platforms for transactions and interactions. Several factors, such as advancements in technology, widespread internet access, enhanced mobile device usage, and the convenience of online shopping, drive increasing demand within e-commerce. E-commerce enables convenient, on-demand ordering and personalization of custom printing products, allowing customers to design and purchase directly online. For instance, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, in the first quarter of 2024, U.S. retail e-commerce sales reached $289.2 billion, marking a 2.1% increase (±0.7%) from the fourth quarter of 2023. Therefore, the increasing penetration of e-commerce is driving the growth of the custom printing market.
What are the primary segments of the custom printing market?
The custom printingmarket covered in this report is segmented –
1) By Printing Technique: Screen Printing, Digital Printing, Plot Printing, Other Printing Techniques
2) By Printing Devices: Graphic Design, Artwork
3) By Enterprise Size: Micro Enterprises, Small Enterprises, Medium Enterprises, Large Enterprises
4) By Application: Clothing, Business Cards, Marketing Material, Brochures And Booklets, Packaging, Stationery, Other Applications
5) By End User: Commercial, Personal
Subsegments:
1) By Screen Printing: Textile Screen Printing, UV Screen Printing, Glass and Ceramic Screen Printing, Industrial Screen Printing (e.g., labels, decals), T-shirt and Apparel Printing
2) By Digital Printing: Inkjet Printing, Laser Printing, UV Digital Printing, 3D Digital Printing, Direct-to-Garment (DTG) Printing, Custom Digital Labels And Packaging
3) By Plot Printing: Large Format Plot Printing, Architectural And Engineering Plot Printing, CAD And GIS Plot Printing, Color Plot Printing For Marketing Materials
4) By Other Printing Techniques: Flexographic Printing, Offset Printing, Letterpress Printing, Pad Printing, Gravure Printing, Sublimation Printing
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Which firms are leading the custom printing market?
Major companies operating in the custom printing market are Avery Products Corporation, Staples Print & Marketing Services, PsPrint, Shutterfly Inc., Vistaprint, Redbubble, Custom Ink, Printful Inc., Zazzle Inc., GotPrint.com, Smartpress, Spoonflower, PrintPlace, PrintRunner Inc., Jukebox Print, Overnight Prints Inc., Digital Lizard, UPrinting, CafePress Inc, Next Day Flyers, Sticker Mule LLC, Printify Inc., Society6 LLC, 4OVER4.COM Inc.
Which market trends are set to define the future of the custom printing market?
Major companies operating in the custom printing market are investing in innovative technologies such as customized direct-to-garment (DTG) printing technology to sustain their position in the market. Customized direct-to-garment (DTG) printing technology is a modern printing method where ink is directly applied to fabric, typically t-shirts or other apparel, using specialized inkjet printers. For instance, in April 2023, HanesBrands Inc., a US-based clothing company, introduced its PrintNOW technology. This new technology significantly improves the efficiency of the printing process, reducing production time by up to 40% compared to traditional methods. PrintNOW technology simplifies operations, making it accessible for various printing businesses, and allows for faster turnaround times and improved productivity.
Which geographic trends are shaping the custom printing market, and which region has the highest market share?
Asia-Pacific was the largest region in the custom printing market in 2024. The regions covered in the custom printing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Custom Printing Market Report 2025 Offer?
The custom printing market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Custom printing refers to the process of creating personalized printed materials according to specific customer requirements. This can include a wide range of products, such as t-shirts, posters, business cards, packaging, promotional materials, and more. Custom printing is commonly used for branding, marketing, and personal projects, allowing individuals and businesses to create unique products that reflect their identity or message.
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