Overview and Scope
Custom t-shirt printing refers to a type of inkjet technology that can print very fine, photographic prints straight onto a t-shirt based on the demand of the customer according to their needs. It consists of adding a desired design or pattern to a t-shirt. There are various techniques used to attain the desired prints on t-shirts, like screen printing, dye sublimation, direct to garment (DTG) method, and others.
Sizing and Forecast
The custom t-shirt printing market size has grown rapidly in recent years. It will grow from $7.46 billion in 2023 to $8.22 billion in 2024 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to customization and personalization trend
growth of e-commerce and online printing platforms, increased promotional and marketing activities, increased apparel and fashion industry collaboration, cultural and social trends, increased number of small business and start-up growth.
The custom t-shirt printing market size is expected to see rapid growth in the next few years. It will grow to $12.1 billion in 2028 at a compound annual growth rate (CAGR) of 10.1%. The growth in the forecast period can be attributed to growing sports and event merchandise, corporate branding, global market expansion, pop culture and fandom merchandise, and athleisure and activewear trends. Major trends in the forecast period include virtual try-on and augmented reality, eco-friendly inks and materials, sustainability and eco-friendly printing, on-demand printing and quick turnaround, and digital printing technologies.
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Segmentation & Regional Insights
The custom t-shirt printing market covered in this report is segmented –
1) By Printing Technique: Screen Printing, Digital Printing, Plot Printing
2) By Design: Graphic Designs, Artwork
3) By Distribution Channel: Offline, Online
Asia-Pacific was the largest region in the custom t-shirt printing market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the custom t-shirt printing market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
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Major Driver Impacting Market Growth
Increasing government investments in sporting activities is expected to propel the growth of the custom t-shirt market. In sporting activities and matches, customised t-shirts help in giving a unique appearance to the team players and increasing the visibility of the team. For instance, in 2021, UK Sports, a UK-based government agency for major sporting events, would invest around £41 million (USD55.56 million) into the UK’s bids to host the 2025 Women’s Rugby World Cup, along with the 2026 Tour de France Grand Départ and support for feasibility activity for a potential UK and Ireland bid for the 2030 FIFA World Cup. Also, in 2021, Odisha recently announced it would be investing Rs 650 crore (USD86.87 million) in Rourkela as part of preparations to host the 2023 Hockey World Cup in the state. Therefore, increasing government investment in sporting activities is driving the customised t-shirt market growth.
Key Industry Players
Major companies operating in the custom t-shirt printing market include CafePress Inc., CustomInk LLC, Printful Inc., RushOrderTees, Spreadshirt Group, TheBlueGeckoPrinting, Threadbird LLC, UberPrints Inc., Vistaprint BV, Te Talkies, Inkmonk, Discount MugsBel Inc., Broken Arrow Retail Pvt Ltd., CustomThread Inc., Designhill Inc., Zazzle, Red Bubble Ltd., Big Frog Custom T-Shirts, Blue Cotton, Customized Girl, Jakprints Inc., LogoSportswear Inc., Allied Shirts, ooShirts Inc., Custom T-Shirts, T-Shirt Elephant, T-Shirt Champions, Blue Gecko UK Ltd., Anthem Branding LLC, T-Pop Clothing Ltd.
The custom t-shirt printing market report table of contents includes:
1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
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