Updated 2025 Market Reports Released: Trends, Forecasts to 2034 — Early Purchase Your Competitive Edge Today!
Customer journey mapping software market demand, customer journey mapping software market forecast, customer journey mapping software market players, customer journey mapping software industry, customer journey mapping software market opportunities, customer journey mapping software market share
What Does The Past And Future Market Size Indicate About The Customer Journey Mapping Software Market?
Starting from a size of $14.2 billion in 2024, the customer journey mapping software market has demonstrated a swift growth pace and is projected to reach $16.46 billion in 2025. This shows a compound annual growth rate (CAGR) of 15.9%. Factors such as shifting customer-centric focus, digital transformation, rise of omnichannel marketing, and improved understanding of customer behavior have significantly contributed to this historic growth period.
Looking ahead, the market is expected to continue its expansive trajectory, expecting to reach $34.66 billion in 2029 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to the adoption of AI and predictive analytics, the demand for personalization, increased competition for differentiation, and a heightened focus on customer retention and loyalty. Market trends in the forecast period entail emotional journey mapping, integration with CRM systems, an emphasis on customer retention, and collaborative workflows.
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What Are The Key Growth Drivers In The Customer Journey Mapping Software Market?
The customer journey mapping software market growth is primarily driven by an increasing focus on improving the quality and security of customer data. The quality of data measures its condition based on factors such as its usefulness for the specific purpose, completeness, accuracy, timeliness, consistency, validity, and uniqueness. In 2022, as per the O’Reilly AI Adoption in the Enterprise report, 48% of respondents use data analysis, machine learning, or AI tools to address data quality issues.
How Is The Customer Journey Mapping Software Market Segmented?
The customer journey mapping software market is segmented into:
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healthcare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
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Which Are The Key Companies Operating In The Customer Journey Mapping Software Market?
Major players in the customer journey mapping software market include Smaply GmbH, UXPressia Inc., Adobe Inc., Contentsquare SAS, Glassbox Digital UK Ltd., CleverTap Inc., MoEngage Inc., WebEngage Marketing Cloud Solutions Private Limited, Salesforce. com Inc., Custellencia LLC, Whatfix Inc., Cemantica Labs Private Limited, SurveySparrow Inc., The Rocket Science Group LLC, Hotjar Limited, Mixpanel Inc., FullStory Inc., UserZoom Technologies Inc., UserTesting Inc., Qualtrics LLC, Medallia Inc., and Clarabridge Inc.
Which Trends Are Impacting The Customer Journey Mapping Software Market?
Innovative customer data platforms emerging as a key trend in the customer journey mapping software industry. For example, in May 2022, Amplitude, Inc., a US-based company in the customer journey mapping software industry, launched Amplitude CDP, the first insights-driven customer data platform in the market that collects and analyzes data on the platform for product analytics.
How Is The Customer Journey Mapping Software Market Impacting Different Regions?
North America held the largest share of the customer journey mapping software market in 2024, while the Asia-Pacific region is expected to be the fastest-growing region in the forecast period. Other regions covered in the report include Western Europe, Eastern Europe, South America, Middle East, and Africa.
What Does The Customer Journey Mapping Software Market Report 2025 Offer?
The customer journey mapping software refers to a tool that records and presents customer interactions with a company, from online product purchases to accessing customer service on the phone to airing grievances on social media. The customer journey mapping software is used to direct the customer’s connection or transaction with a service or product. The Customer Journey Mapping Software Market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
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