The Business Research Company’s report on the Customer Success Platforms Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the customer success platforms industry?
The rising adoption of cloud-based solutions is expected to propel the growth of the customer success platform market going forward. Cloud-hosted software and services can be accessed and used through a web browser, a dedicated desktop client that connects to a desktop or mobile operating system. Organizations today are adopting cloud-based solutions such as cloud customer success platforms for the benefits they offer, including improved customer services, offer faster implementation cycles. For instance, according to data by Flexera, a US-based computer software company, in 2022, 89% of organizations adopted a multi-cloud, 80% adopted a hybrid cloud, 9% adopted a single public cloud, and 2% a single private cloud. Therefore, the rising adoption of cloud-based solutions is driving the growth of the customer success platform market.
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What is the estimated market size of the customer success platforms sector by 2029, based on current forecasts?
The customer success platforms market size has grown rapidly in recent years. It will grow from $2.45 billion in 2024 to $2.93 billion in 2025 at a compound annual growth rate (CAGR) of 19.7%. The growth in the historic period can be attributed to business growth and expansion, collaboration across departments, adoption in diverse industries, focus on customer lifetime value (CLV).
The customer success platforms market size is expected to see exponential growth in the next few years. It will grow to $6.83 billion in 2029 at a compound annual growth rate (CAGR) of 23.5%. The growth in the forecast period can be attributed to expansion of subscription economy, enhanced customer experience (CX), data-centric approaches, remote work and digital transformation, outcome-based customer success metrics. Major trends in the forecast period include focus on customer-centric strategies, SaaS and subscription-based models, data-driven customer insights, personalization and segmentation, integration with CRM systems.
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#Who are the top players in the customer success platforms market?
Major companies operating in the customer success platforms market are Gainsight Inc., Salesforce.com Inc., Totango Ltd., Strikedeck Inc., ClientSuccess LLC, ChurnZero Inc., Cisco Systems Inc., Wootric Inc., Planhat AB, CustomerSuccessBox, ZoomInfo Technologies LLC, Intercom Inc., WalkMe Ltd., Akita Software Ltd., Custify Ltd., SmartKarrot Inc., HubSpot Inc., Amity Software Inc., Natero Inc., UserIQ Inc., Catalyst Software Inc., Chorus.ai Inc., Cognism Limited, Freshworks Inc., Airtable Inc., Churn Buster LLC, CustomerGauge, Customer Success Builder, Zendesk Inc., Vitally Inc.
#What are the major trends in the customer success platforms market?
Technological advancement is a key trend gaining popularity in the customer success platform market. Major companies operating in the market are introducing new technologies that work on AI-powered insights and recommended actions to sustain their position in the market. For instance, in March 2022, Gainsight, a US-based software development company launched the Gainsight Essentials platform with AI-powered insights and recommended actions to drive customer success. It helps to get direct customer-related data to accelerate time to value and reduce overall administration costs.
Which geography holds the highest customer success platforms market share?
North America was the largest region in the customer success platforms market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer success platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the customer success platforms market?
The customer success platforms market covered in this report is segmented –
1) By Component: Platforms, Services
2) By Deployment Mode: Cloud, On-Premises
3) By Organization Size: SMEs, Large Enterprises
4) By Application: Sales And Marketing Optimization, Reporting And Analytics, Customer Segmentation, Risk And Compliance Management, Customer Service, Customer Onboarding, Other Applications
5) By End-User: BFSI, Retail And E-Commerce, Transportation And Logistics, Healthcare, Telecom And IT, Government And Public Sector, Other End-Users
Subsegments:
1) By Platforms: Customer Onboarding Tools, Customer Health Score Analytics, Communication And Engagement Tools, Reporting And Analytics Solutions, Workflow Automation Platforms
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Integration Services
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How is the customer success platforms market defined?
Customer success platforms are software platforms designed to provide a unified, 360-degree picture of the customer data, pulled and combined from outer applications like email, customer relationship management (CRM) administrations, live talk, and client care tickets. Customer success platforms are used by businesses to improve customer experiences and boost customer lifetime value, thereby ensuring customer satisfaction and better retention.
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