The Business Research Company’s report on the Data Broker Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the key drivers behind the data broker market’s growth in recent years?
The increase in e-commerce is expected to propel the growth of the data broker market going forward. E-commerce (electronic commerce) refers to the online buying and selling of goods and services, as well as the electronic transfer of funds or data, primarily over the internet. The increase in e-commerce is driven by rising internet penetration, smartphone adoption, convenience-driven consumer behavior, advancements in digital payment systems, and the expansion of fast and reliable delivery networks. Data brokers help e-commerce businesses enhance customer targeting, personalization, and fraud prevention by providing valuable consumer data insights. For instance, in February 2025, according to the Census Bureau, a US-based government agency, e-commerce sales for 2024 reached $1,192.6 billion, reflecting an 8.1% increase compared to 2023. Therefore, the increase in e-commerce is driving the growth of the data broker market.
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How does the future projection of the data broker market size compare to its historical growth?
The data broker market size has grown strongly in recent years. It will grow from $303.11 billion in 2024 to $332.89 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to increasing demand for personalized and real-time data insights, expanding scope of data-driven decision-making strategies, rising penetration of IoT, growing number of internet users, and increasing prevalence of smartphones.
The data broker market size is expected to see strong growth in the next few years. It will grow to $479.73 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to widespread adoption of social media platforms, a growing e-commerce sector, rapid industrialization, increasing demand for targeted marketing, and a growing number of connected devices. Major trends in the forecast period include new technologies and business models, advancements in real-time analytics capabilities, advancements in big data analytics and artificial intelligence, integration of artificial intelligence and machine learning, and integration of cloud computing.
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Which key players are shaping the future of the data broker market?
Major companies operating in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., Ignite Enterprise Software Solutions LLC.
What trends will propel the growth and evolution of the data broker market?
Major companies operating in the data broker market are developing innovative services, such as data onboarding services, to enhance data accessibility, security, and compliance with evolving regulations. Data onboarding is the process of merging third-party or offline data with a company’s first-party data to improve customer targeting and enable more personalized marketing strategies. For instance, in January 2025, Experian Plc, an Ireland-based information services company, launched the first-ever third-party data marketplace. A key feature of this marketplace is its ability to combine data onboarding with Experian’s identity graph, ensuring seamless integration of third-party and first-party data. This enables marketers to access more precise and detailed audience segments, enhancing targeting and campaign personalization.
Which regions are expected to become dominant players in the data broker market?
North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data broker market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the emerging key segments in the data broker market, and how are they evolving?
The data broker market covered in this report is segmented –
1) By Data Type: Unstructured Data, Structured Data, Custom Structure Data
2) By Pricing Model: Subscription Paid, Pay Per Use Paid, Hybrid Paid Models
3) By Application: Marketing And Advertising, Fraud Detection And Prevention, Risk Management, Customer Experience Management, Compliance Management, Personalization And Targeting
4) By End-User: Banking, Financial Service And Insurance (BFSI), Retail, Automotive, Construction, Other End-Users
Subsegments:
1) By Unstructured Data: Social Media Data, Web Content Data, Email Data, IoT Sensor Data, Multimedia Data, Surveillance And Security Data
2) By Structured Data: Demographic Data, Financial Data, Healthcare Data, Transactional Data, Behavioral Data, Location Data.
3) By Custom Structure Data: Industry-Specific Data, Proprietary Data Sets, Predictive Analytics Data, Hybrid Data Models, Aggregated And Derived Data
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How is the data broker market defined?
A data broker is a company or entity that collects, processes, analyzes, and sells consumer or business data to third parties. These brokers gather information from various sources, including public records, online activity, social media, purchase history, and other digital interactions. The collected data is then used for purposes such as marketing, risk assessment, fraud detection, customer profiling, and business intelligence.
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