Overview and Scope
Data monetization in telecom refers to the practice of data monetization on unstructured data from the telecommunications industry to create valuable insights and obtain economically quantifiable benefits. This assists telecom service providers in generating valuable insights, increasing sales, and improving the customer experience. Data monetization in the telecom use data and analyze it to learn more about their own business in order to enhance network performance, boost marketing efforts, and improve sales and customer experiences.
Sizing and Forecast
The data monetization in telecom market size has grown exponentially in recent years. It will grow from $4.47 billion in 2023 to $5.41 billion in 2024 at a compound annual growth rate (CAGR) of 21.0%. The growth in the historic period can be attributed to rise in data generation, smartphone proliferation, competitive landscape, personalized services, regulatory changes.
The data monetization in telecom market size is expected to see exponential growth in the next few years. It will grow to $12.08 billion in 2028 at a compound annual growth rate (CAGR) of 22.2%. The growth in the forecast period can be attributed to 5G implementation, edge computing integration, data monetization platforms. Major trends in the forecast period include AI and machine learning enhancements, partnerships and ecosystem collaboration, monetizing subscriber data.
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Segmentation & Regional Insights
The data monetization in telecom market covered in this report is segmented –
1) By Component: Tools, Services
2) By Data Type: Customer Data, Product Data, Financial Data, Supplier Data
3) By Organization Type: Small and Medium-Sized Enterprises (SMEs), Large Enterprises
4) By Deployment Type: On-Premises, Cloud
North America was the largest region in the data monetization in telecom market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data monetization in telecom market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rise in the volume of enterprise data is expected to propel the growth of data monetization in the telecom market going forward. Enterprise data refers to information that users within a company typically exchange across departments and/or geographical areas. Most telecommunications companies currently have raw enterprise data, which is used to determine how to change their business model to include new channels for data monetization. For instance, in January 2022, according to Matillion, a UK-based software company that provides cloud-native data integration tools, data experts who participated in this poll informed us that data volumes in their firms are expanding, on average, by 63 percent every month. Therefore, the rise in the volume of enterprise data is driving data monetization in the telecom market growth.
Key Industry Players
Major companies operating in the data monetization in telecom market report are Intel Corporation, International Business Machines Corporation, Telefónica S.A., Oracle Corporation, Verizon Communications Inc, Google LLC, Microsoft Corporation, Accenture plc, Cisco Systems Inc, SAP SE, Salesforce.com Inc., Capgemini SE, Infosys Limited, Atos SE, SAS Institute Inc., TIBCO Software Inc., Virtusa Corporation, NetScout Systems Inc, Domo Inc, ThoughtSpot Inc, Mahindra Comviva, Sisense Inc, Redknee Inc., 1010data Inc., Lynx Software Technologies Inc, Paxata Inc., SQLstream Inc, Adastra Corporation, Dawex Systems SAS, iConnectiva Communications Inc.
The data monetization in telecom market report table of contents includes:
1. Executive Summary
- Data Monetization in Telecom Market Characteristics
- Data Monetization in Telecom Market Trends And Strategies
- Data Monetization in Telecom Market – Macro Economic Scenario
- Global Data Monetization in Telecom Market Size and Growth
.
- Global Data Monetization in Telecom Market Competitive Benchmarking
- Global Data Monetization in Telecom Market Competitive Dashboard
- Key Mergers And Acquisitions In The Data Monetization in Telecom Market
- Data Monetization in Telecom Market Future Outlook and Potential Analysis
- Appendix
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