The Business Research Company’s report on the Data Visualization Tools Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the data visualization tools market further?
The growth in big data is expected to propel the growth of the data visualization tools market. Big data is the enormous, complicated volumes of organized and unstructured data that daily inundate businesses. Sources of big data include social media, streaming data, and publicly available data. Visualization is becoming an increasingly important tool to understand the trillions of rows of data produced each day. For instance, in July 2022, according to the data published by EarthWeb, a US-based resource discovery platform, WhatsApp users made over 55 million video calls every day and sent over 65 billion messages daily, in 2020, that increased to 100 billion messages every day. Therefore, the growth in big data is driving the data visualization tools market.
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What are the key factors influencing the forecasted market size of the data visualization tools industry?
The data visualization tools market size has grown rapidly in recent years. It will grow from $8.55 billion in 2024 to $9.52 billion in 2025 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to increased complexity of data, growing awareness of data-driven decision making, globalization of businesses, regulatory compliance, demand for real-time insights, user-friendly interfaces.
The data visualization tools market size is expected to see rapid growth in the next few years. It will grow to $15.75 billion in 2029 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to increased focus on predictive analytics, enhanced cybersecurity visualization, customization and personalization, data democratization, focus on sustainability analytics. Major trends in the forecast period include increased adoption of self-service bi, advancements in augmented analytics, real-time and streaming data visualization, focus on mobile-friendly visualizations, integration with data preparation tools, data governance and security features, focus on accessibility and inclusivity.
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Who are the leading competitors in the data visualization tools market?
Major companies operating in the data visualization tools market are Tableau Software, SAP SE, The International Business Machines Corporation, Oracle Corporation, Microsoft Corporation, Alibaba Group Holding Limited, Alteryx Inc., Amazon Web Services Inc., Domo Inc., Dundas Data Visualization Inc., GoodData Corporation, Klipfolio Inc., QlikTech International AB, Salesforce Inc., SAS Institute Inc., Sisense Inc., TIBCO Software Inc., Zegami Ltd., HeapAnalytics Inc., Looker Data Sciences Inc., Google Data Studio, SAP Lumira, MicroStrategy, Yellowfin Business Intelligence, Slemma, Zoho Corporation Pvt. Ltd., Datawrapper Gmbh, ThoughtSpot Inc., Periscope Data Inc.
Which emerging trends are set to transform the data visualization tools market landscape?
Technological advancement is a key trend in the data visualization tools market. Major players in the data visualization tools market are concentrating on creating new technical advancements to improve their competitiveness. For instance, in September 2024, GrubMarket, a US-based food technology company, launched the GrubAssist Charts, an AI-powered data visualization tool. The GrubAssist Charts feature is a powerful tool within GrubMarket’s enterprise AI assistant, GrubAssist, designed to help food supply chain businesses visualize complex data through dynamic, easy-to-understand charts and graphs. By using natural language commands, users can generate intuitive visual reports tailored to their needs, allowing them to track key performance indicators (KPIs), analyze sales trends, and monitor profitability across vendors and customers. This feature, available on both desktop and mobile, simplifies data interpretation for business leaders, analysts, and sales teams, enabling more informed decision-making at a glance.
How do different geographies compare in terms of market share and growth potential in the data visualization tools market?
North America was the largest region in the data visualization tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the data visualization tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the data visualization tools market are experiencing the fastest growth?
The data visualization tools market covered in this report is segmented –
1) By Tool: Standalone, Integrated
2) By Business Function: Marketing And Sales, Human Resources, Operations, Finance
3) By Deployment Mode: On-Premises, Cloud
4) By Organization Size: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
5) By Vertical: Banking, Financial Services And Insurance (BFSI), Government, Healthcare And Life Sciences, Retail And E-Commerce, Manufacturing, Transportation And Logistics, Telecommunications And Information Technology (IT), Other Verticals
Subsegments:
1) By Standalone: Desktop Applications, Web-Based Solutions
2) By Integrated: Business Intelligence (BI) Platforms, Data Analytics Software, Cloud-Based Integrated Tools
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What defines the structure and scope of the data visualization tools market?
Data visualization tools refer to software programs that display information visually, such as in graphs, charts, or heat maps, for data analysis. These tools facilitate working with and understanding vast amounts of data. The data visualization tools are used for the transformation of unprocessed data into knowledge, and for data presentation, transparent reporting, scalability with data integration, and data visualization in an intelligent and unique approach.
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