Categories: Market Research

Decision Intelligence Market Size, Trends, Report By 2032

The Market Research Services Global Market Report 2023 by The Business Research Company, provides market research services market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.

Learn More On The Market Research Services Market:

https://www.thebusinessresearchcompany.com/report/market-research-services-global-market-report

According to The Business Research Company’s Market Research Services Global Market Report 2023, the global market research services market size grew from $81.13 billion in 2022 to $83.93 billion in 2023 at a compound annual growth rate (CAGR) of 3.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The market size of global market research services market is expected to grow from $95.49 billion in 2027 at a CAGR of 3.3%.

Market research services Market growth is aided by the stable economic growth forecasted in many developed and developing countries.

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https://www.thebusinessresearchcompany.com/sample.aspx?id=3614&type=smp

The market research services market is segmented:

1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling

2) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Other End Use Industries

3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise

Many market research companies are suggesting their clients implement virtual reality technologies to understand customer decision-making processes. Virtual reality is a computer-generated simulation of a three-dimensional image, sound, and other sensations that replicate an environment and also simulate an individual’s presence in the environment. This technology enables companies to generate critical consumer insights without having to invest in trial-and-error processes in physical stores and collect opinions from target respondents. Virtual reality technology enables companies to collect data efficiently from a large sample size with a minimum investment. For instance, Nestle implemented a Decision Insights virtual store to determine prices and placements of 15 new stock-keeping units of ice cream cups. After implementing research recommendations, ice cream sales increased by 53%.

The market research services market report table of contents includes: