How big is the cookie and website tracker scanning software market today, and what are its future growth expectations?
The cookie and website tracker scanning software market size has grown rapidly in recent years. It will grow from $1.48 billion in 2024 to $1.74 billion in 2025 at a compound annual growth rate (CAGR) of 17.5%. The growth in the historic period can be attributed to the popularity of e-commerce and remote working, the increase in the number of cyberattacks and data breaches, regulations and privacy concerns, economic growth, and the availability of free open-source software that facilitates cookie scanning.
The cookie and website tracker scanning software market size is expected to see rapid growth in the next few years. It will grow to $3.28 billion in 2029 at a compound annual growth rate (CAGR) of 17.2%. The growth in the forecast period can be attributed to rising concerns over online privacy, growing adoption of mobile devices, growing demand for cloud-based solutions, rising demand for cookie and website tracker scanning software, and increasing digital marketing activities. Major trends in the forecast period include development of more advanced scanning technologies, technological advancements, increasing launch of new facilities, collaborations, and product innovation.
Get Your Free Sample of The Global Cookie And Website Tracker Scanning Software Market Report:
https://www.thebusinessresearchcompany.com/sample.aspx?id=15778&type=smp
What key drivers have fueled the cookie and website tracker scanning software market’s development over the years?
The increased number of cyber-attacks and data breaches is expected to propel the growth of the cookie and website tracker scanning software market going forward. The cyber-attacks and data breaches refer to malicious attempts to disrupt, damage, or gain unauthorized access to computer systems and the unauthorized access and exposure of sensitive information. The increase in cyberattacks and data breaches is due to insider threats, ransomware propagation, state-sponsored attacks and cyber warfare, and flaws in software and systems. Cookie and website tracker scanning software is essential for managing cybersecurity risks associated with tracking technologies by detecting malicious trackers, reducing the attack surface, ensuring regulatory compliance, enabling real-time monitoring, and optimizing website performance. For instance, in April 2023, according to the Identity Theft Resource Center, a US-based non-profit organization, the number of data breach incidents reported increased by 68% in 2022, with 1,862 breaches reported compared to 1,108 breaches in 2021. Therefore, increased cyber-attacks and data breaches drive the growth of the cookie and website tracker scanning software market.
What is the segmentation for the cookie and website tracker scanning software market?
The cookie and website tracker scanning software market covered in this report is segmented –
1) By Product Type: Cloud-Based, On-Premise
2) By Organization Size: Large Enterprise, Small And Medium Enterprise
3) By Application: Banking, Financial Services, And Insurance (BFSI), Retail, Government, Healthcare, Manufacturing
Subsegments:
1) By Cloud-Based: Subscription-Based Cloud Software, Pay-Per-Use Cloud Software
2) By On-Premise: License-Based On-Premise Software, Customizable On-Premise Solutions
Order your report now for swift delivery
Who are the most influential companies in the cookie and website tracker scanning software market?
Major companies operating in the cookie and website tracker scanning software market are ESPN Inc., Daily Mail and General Trust plc, Trustwave Holdings Inc., OneTrust LLC, Sourcepoint Inc., Quantcast Corporation, Piwik PRO GmbH, Clarip Inc., Crownpeak Technology Inc., TrustArc Inc., Osano Inc., Iubenda S.r.l., Trunomi Ltd., Cookiebot, Cookie Script LLC, The Media Trust Company, CookieYes, Termly Inc., Secure Privacy, Clym Ltd., Noyb, CookieHub, Consent Management Provider (CMP)
What are the top industry trends projected to impact the cookie and website tracker scanning software market?
Major companies operating in the cookie and website tracker scanning software market are focused on developing innovative solutions, such as website tracker scanning software, to eliminate third-party cookies and ensure user safety. Website tracker scanning software, also known as website tracking or monitoring software, is a tool used to analyze and track various elements and activities on a website. For instance, in January 2024, Google LLC, a US-based technology company, launched Tracking Protection, a new technology restricting website access to third-party cookies and limiting cross-site tracking. This feature restricts website access to third-party cookies by default by limiting cross-site tracking. Its goal is to prevent third-party cookies from being used to track users across different websites to serve personalized ads. It is part of Google’s Privacy Sandbox, which aims to provide safer alternatives to third-party cookies.
What are the major regional insights for the cookie and website tracker scanning software market, and which region holds the top position?
North America was the largest region in the cookie and website tracker scanning software market in 2024. The regions covered in the cookie and website tracker scanning software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Cookie And Website Tracker Scanning Software Market Report 2025 Offer?
The cookie and website tracker scanning software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Cookie and website tracker scanning software is a type of software designed to detect, analyze, and report the presence of cookies and various tracking mechanisms used on websites. These tools serve multiple purposes, including enhancing privacy, ensuring regulatory compliance, and improving website security.
Purchase the exclusive report now to unlock valuable market insights:
https://www.thebusinessresearchcompany.com/purchaseoptions.aspx?id=15778
About The Business Research Company
With over 15000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Armed with 1,500,000 datasets, the optimistic contribution of in-depth secondary research, and unique insights from industry leaders, you can get the information you need to stay ahead.
Our flagship product, the Global Market Model, is a premier market intelligence platform delivering comprehensive and updated forecasts to support informed decision-making.
Contact Us:
The Business Research Company
Europe: +44 207 1930 708
Asia: +91 88972 63534
Americas: +1 315 623 0293
Email: [email protected]
Follow Us On:
LinkedIn: https://in.linkedin.com/company/the-business-research-company
Twitter: https://twitter.com/tbrc_info
Facebook: https://www.facebook.com/TheBusinessResearchCompany
YouTube: https://www.youtube.com/channel/UC24_fI0rV8cR5DxlCpgmyFQ
Blog: https://blog.tbrc.info/
Healthcare Blog: https://healthcareresearchreports.com/
Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model
