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How has the digestive bitters market evolved, and where is it heading next?
The digestive bitters market size has grown strongly in recent years. It will grow from $1.62 billion in 2024 to $1.75 billion in 2025 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to evolution of digestive bitters, infusing medicinal herbs in jars of wine, increases prevalence of self-medication, rise in usage of self-diagnosis, and increasing consumption of fast food.
The digestive bitters market size is expected to see strong growth in the next few years. It will grow to $2.35 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to development of commercial aromatic bitters, experienced a resurgence in popularity as a health aid, growing e-commerce channel, growing popularity of natural and organic products, and rising expansion of the geriatric population. Major trends in the forecast period include innovative herbal extracts and botanicals used in traditional medicine, influencing new business development and investment, and creation of novel products and technology.
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How have varous drivers impacted the growth of the digestive bitters market?
The rising demand for natural and organic products is expected to propel the growth of the digestive bitters market going forward. Natural products contain ingredients derived from natural sources, while organic products are made from materials produced by organic agriculture and adhere to strict standards for organic production and certification. The demand for natural and organic products is due to sustainable and eco-friendly products, changing consumer preferences, and increased awareness of health and environmental issues. Digestive bitters enhance natural and organic products by offering a traditional, plant-based solution to support digestive health and enhance the holistic appeal and effectiveness of natural and organic offerings. For instance, in May 2023, according to the UK government, organically grown cereal crops increased by 6.2% to 49 thousand hectares in 2022. The area of organically grown vegetables (including potatoes) increased by 4.8% to 10 thousand hectares compared to 2021. Therefore, the Rising demand for natural and organic products drives the digestive bitters market.
What are the primary segments of the digestive bitters market?
The digestive bitters market covered in this report is segmented –
1) By Type: Aromatic Bitter, Nutritive Bitter, True Bitte
2) By Packaging: Plastic Bottle, Tetra Pack, Cans, Glass Bottle
3) By Distribution Channel: Supermarket, Convenience Store, Over-The-Counter, Online Store
4) By Application: Restaurant Service, Retail Service
Subsegments:
1) By Aromatic Bitter: Herb-Based Aromatic Bitters, Spice-Based Aromatic Bitters, Fruit-Based Aromatic Bitters
2) By Nutritive Bitter: Bitter Extracts for Digestive Support, Nutrient-Enriched Bitters (e.g., Vitamins, Minerals), Herbal Supplements with Bitter Properties
3) By True Bitter: Bitter Root Extracts (e.g., Gentian, Yellow Dock), Bitter Herb Blends, Traditional True Bitters Formulations
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Which firms are leading the digestive bitters market?
Major companies operating in the digestive bitters market are Jägermeister, Aperol, Steadfast Herbs, Gruppo Montenegro, Quicksilver Scientific Inc., SALUS-Haus, Mountain Rose Herbs, Napiers the Herbalists, Harmonic Arts, Urban Moonshine, Zwack Unicum Plc, St. Francis Herb Farm, OWL Venice, Natural Hope Herbals, King Floyd, Josh Gitalis, Areté Herbs, Avena Botanicals, Granary Herbs Ltd., Botanica
How will industry trends affect the trajectory of the digestive bitters market?
Major companies operating in the digestive bitters market are developing innovative products, such as non-alcoholic gut health solutions, to meet the rising consumer demand for healthier options. Non-alcoholic gut health solutions are products designed to improve digestive health without containing alcohol, often formulated with probiotics, prebiotics, or fiber. These solutions support gut microbiome balance, aiding in digestion, immunity, and overall wellness. These products are designed to support digestive health without the negative effects associated with alcohol consumption. For instance, in August 2024, Jhin’s Bitters, a U.S.-based food and beverage manufacturing company, introduced a non-alcoholic gut health solution. This product is formulated using a blend of high-quality bittering roots, prebiotics, probiotics, collagen, and antioxidants and it is an non-alcoholic, gluten-free, and sugar-free alternative for the traditional bitter, that helps in digestion and improving skin health.
Which geographic trends are shaping the digestive bitters market, and which region has the highest market share?
Europe was the largest region in the digestive bitters market in 2024. The regions covered in the digestive bitters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Digestive Bitters Market Report 2025 Offer?
The digestive bitters market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Digestive bitters are herbal preparations or tinctures made from bitter-tasting plants and herbs traditionally used to stimulate and support digestive function. These preparations typically contain botanical extracts or infusions of bitter herbs, roots, and spices, which are believed to trigger the production of digestive juices and enzymes in the stomach and pancreas.
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