For business leaders, corporate strategists, and growth-focused teams – this report delivers deep market intelligence, forecasts, segmentation, and competitor insights to guide your decisions through 2034.
How has the digestive health supplements grown historically, and what trends indicate future expansion?
The digestive health supplements market size has grown rapidly in recent years. It will grow from $17.2 billion in 2024 to $19.04 billion in 2025 at a compound annual growth rate (CAGR) of 10.7%. The growth in the historic period can be attributed to growing awareness of digestive health, increased incidence of digestive disorders, aging population and digestive health concerns, consumer interest in probiotics and prebiotics, rise in functional food and beverage consumption.
The digestive health supplements market size is expected to see rapid growth in the next few years. It will grow to $29.68 billion in 2029 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, research advances in gut microbiome science, increasing focus on preventive healthcare, adoption of digestive health supplements in developing markets. Major trends in the forecast period include innovation in formulations, incorporation of digestive enzymes in supplements, collaboration between supplements and gut health testing, emphasis on natural and organic ingredients, marketing strategies emphasizing gut-brain connection.
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Which key factors are driving the expansion of the digestive health supplements industry?
The rising prevalence of digestive diseases is expected to propel the growth of the digestive health supplement market going forward. A digestive disease is any health problem that affects the digestive tract. These problems can range from mild to severe. Digestive health supplements such as probiotics, prebiotics, and enzymes help with digestive problems including diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, urinary tract infections, and other gastrointestinal-related digestive problems. For instance, according to the International Foundation for Gastrointestinal Disorders, irritable bowel syndrome is the most common functional GI disorder, with a prevalence rate of 10–15% globally. Additionally, it is one of the most common conditions that requires a visit to the doctor. Thus, the rising prevalence of digestive diseases will increase sales and awareness of digestive health supplements, thereby driving digestive health supplement market growth.
How is the digestive health supplements market segmented by product, application, and end-user?
The digestive health supplements market covered in this report is segmented –
1) By Product: Prebiotics, Probiotics, Enzymes, Fulvic Acid, Other Product
2) By Form: Capsules, Tablets, Powders, Liquids, Other Form
3) By Distribution Channel: Super markets/Hyper markets, Convenience Store, Specialty Store, Pharmacies, E-Commerce, Other Distribution Channels
Subsegments:
1) By Prebiotics: Inulin, Oligofructose, Fructooligosaccharides (FOS), Galactooligosaccharides (GOS), Other Prebiotics
2) By Probiotics: Lactobacillus, Bifidobacterium, Saccharomyces, Streptococcus, Other Probiotics
3) By Enzymes: Amylase, Protease, Lipase, Cellulase, Other Digestive Enzymes
4) By Fulvic Acid: Liquid Fulvic Acid, Powdered Fulvic Acid
5) By Other Products: Herbal Supplements, Fiber Supplements, Digestive Health Blends, Other Natural Ingredients
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Which sustainability trends are emerging in the digestive health supplements market?
Product innovation is the key trend gaining popularity in the digestive health supplement market. Major companies operating in the market are introducing technological innovations such as new ingredients and exploring innovative administration forms to cater to the needs of various age groups and sustain their position in the market. For instance, In November 2023, Acutia a US-based company engaged in developing dietary supplements launched Acutia Gut Health a holistic approach to digestive wellness. This product is designed to support overall digestive health through a combination of targeted ingredients aimed at improving gut function and enhancing well-being.
Which leading companies are dominating the digestive health supplements market landscape?
Major companies operating in the digestive health supplements market include Amway Corp., Bayer AG, NOW Foods, Alimentary Health Limited, Garden of Life LLC, Better Body Co., Florastor – Biocodex, Culturelle – i-Health Inc., Pure Encapsulations LLC, Bio K Probiotic Inc., Renew Life Formulas Inc., The Nature’s Bounty Co., Nature Made – Pharmavite LLC, Align -The Procter & Gamble Company, Nature’s Way Products LLC, Schiff Nutrition International, Inc., SmartyPants Inc., Rainbow Light Nutritional systems, Jarrow Formulas Inc., Enzymedica Inc., Thorne Research Inc., New Chapter Inc., Solgar Inc., Gaia Herbs Inc., MegaFood, Country Life LLC, Bluebonnet Nutrition Corporation, Nature’s Plus – Natural Organics Inc., Carlson Laboratories Inc., Irwin Naturals
Which geographic areas are expected to offer the highest growth opportunities in thedigestive health supplements market?
North America was the largest region in the digestive health supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digestive health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
How Can Companies Use The Digestive Health Supplements Market Report to Drive Business Results?
This report provides actionable insights tailored for business use—not academic analysis. Companies can leverage the data to:
• Time market entry or expansion using growth forecasts and CAGR trends.
• Develop competitive products by tracking key technology shifts and user preferences.
• Tailor regional strategies with in-depth geographic data and local market dynamics.
• Benchmark and plan partnerships using competitive landscape insights.
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