The Business Research Company’s report on the Digital Ad Spending Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
#How have key drivers contributed to the rapid growth of the digital ad spending market?
The increase in tablet and smartphone penetration is expected to propel the growth of the digital ad spending market going forward. Tablets and smartphones refer to mobile devices that allow users to access the internet, run applications, and perform other tasks such as watching videos, gaming, and video calling. The usage of tablets and smartphones for digital content consumption, including digital advertising such as display ads, videos, social media ads, and in-app ads, has significantly increased the importance of mobile devices in the advertising landscape. Advertisers have adapted their strategies to engage their audiences through mobile devices which will drive the growth for the digital ad spending market. For instance, in December 2023, according to Demandsage, a US-based automated reporting platform that leverages data science to bring real insights As of 2022, there were approximately 6.6 billion smartphone users worldwide. The number of smartphone users increased by 4.2% compared to the previous year. Therefore, the increase in tablet and smartphone penetration is driving the growth of the digital ad market.
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How has the digital ad spending market size evolved, and what are the latest forecasts for its expansion?
The digital ad spending market size has grown strongly in recent years. It will grow from$649.18 billion in 2024 to $711.75 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, video content consumption
The digital ad spending market size is expected to see strong growth in the next few years. It will grow to “$1030.75 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing connected tv advertising, increasing interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, emerging markets growth. Major trends in the forecast period include programmatic advertising, ad fraud prevention, emergence of new ad formats, content marketing integration, cross-channel integration, ai and machine learning integration.
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Which major companies dominate the digital ad spending market?
Major companies operating in the digital ad spending market include Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.
What trends will shape the future of the diffuse large b-cell lymphoma therapeutics market?
Advancements in technology are the key trend gaining popularity in the digital ad spending market. Major companies operating in the market are introducing new technologies such as artificial intelligence, augmented reality (AR), virtual reality (VR), machine learning, and blockchain technology to sustain position in the market. For instance, in January 2023, Verizon Media, a US-based technology company that provides technology, communications, information, and entertainment products and services, launched the Next-Gen Solutions suite, which provides relevant ad experiences independent of cookies or mobile app IDs. It uses content and real-time data signals, such as weather, location, and device types, to power machine-learning algorithms that connect advertisers with relevant audiences without the need for user-level profiles or browser storage. Furthermore, Verizon Media’s Next-Gen Buying feature uses machine-learning algorithms to help advertisers connect with relevant audiences without needing cookies, mobile app IDs, browser storage, or creating user-level profiles.
Which region dominates the digital ad spending market, and what factors contribute to its leadership?
North America was the largest region in the digital ad spending market in 2024. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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How is the digital ad spending market segmented, and which segment holds the largest share?
The digital ad spending market covered in this report is segmented –
1) By Add Format: Display Ads, Social Media, Native Advertising, Search Ads, Video Ads, Other Add Format
2) By Platform: Mobile, Laptop, Desktop
3) By End User: Retail, Health care, Automotive, Media And Entertainment, Education, Transport And Tourism, IT And Telecom
Subsegments:
1) By Display Ads: Banner Ads, Rich Media Ads, Interstitial Ads, Pop-Up Ads
2) By Social Media: Sponsored Posts, Stories Ads, Carousel Ads, Messenger Ads
3) By Native Advertising: Sponsored Content, In-Feed Ads, Recommendation Widgets
4) By Paid Search Ads: Pay-Per-Click (PPC) Ads, Product Listing Ads, Local Search Ads, Text Ads
5) By Video Ads: In-Stream Ads, Out-Stream Ads, Interactive Video Ads, Social Video Ads
6) By Other Ad Format: Email marketing, Affiliate marketing, Influencer marketing, Podcast Ads
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How is the digital ad spending market defined?
Digital ad spending refers to the amount of money spent on digital advertising, which includes any type of online marketing that uses electronic media channels to advertise a product, service, or company. The digital advertising involves paying for clicks, impressions, or other interactions that drive traffic to a website or other digital property.
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