The Business Research Company has updated its global market reports with latest data for 2024 and projections up to 2033.
The Digital Advertising by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).
Learn More On The Digital Advertising Market:
https://www.thebusinessresearchcompany.com/report/digital-advertising-global-market-report
According to The Business Research Company’s Digital Advertising, The digital advertising market size has grown strongly in recent years. It will grow from $45.78 billion in 2023 to $48.73 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to rise in advertising expenditure, increase in e-commerce penetration, increased availability of smartphones and growth in social media usage.The digital advertising market size is expected to see strong growth in the next few years. It will grow to $63.87 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%.
The internet user base’s expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2022, the number of internet users in the world is 5.385 billion, which accounts for more than 67.9% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.
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The digital advertising market covered in this report is segmented –
1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media And Entertainment, Consumer Goods & Retail Industry, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals
Top Major Players
Google,
Meta Platforms, Inc. (Facebook),
Amazon.com, Inc.,
Microsoft Corporation,
Alibaba Group Holdings Limited
The digital advertising market report table of contents includes:
1. Executive Summary
- Digital Advertising Market Characteristics
- Digital Advertising Market Trends And Strategies
- Digital Advertising Market – Macro Economic Scenario
- Global Digital Advertising Market Size and Growth
- Digital Advertising Market Segmentation
- Digital Advertising Market Regional And Country Analysis
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- Key Mergers And Acquisitions In The Digital Advertising Market
- Digital Advertising Market Future Outlook and Potential Analysis
- Appendix
List Of Tables :
Table 1: Global Historic Market Growth, 2018-2023, $ Billion
Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 4: Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Table 5: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
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Table 74: Google Financial Performance
Table 75: Meta Platforms, Inc. (Facebook) Financial Performance
Table 76: Amazon.com, Inc Financial Performance
Table 77: Microsoft Corporation Financial Performance
Table 78: Alibaba Group Holdings Limited Financial Performance
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