Overview and Scope
A digital human is a software-based representation of a human being, often incorporating artificial intelligence and advanced 3D modeling techniques to simulate human-like behavior, facial expressions, and movements. They are created using advanced technologies such as computer graphics, machine learning, and natural language understanding to simulate human-like communication and engagement. The digital human is used in various applications to enhance user experiences, provide personalized interactions, and streamline processes.
Sizing and Forecast
The digital human market size has grown exponentially in recent years. It will grow from $22.87 billion in 2023 to $33.96 billion in 2024 at a compound annual growth rate (CAGR) of 48.5%. The growth in the historic period can be attributed to advancements in AI and machine learning, improvements in graphics and animation, growth of virtual reality (VR) and augmented reality (AR), demand for personalized user experiences, and cost reduction and scalability.
The digital human market size is expected to see exponential growth in the next few years. It will grow to $166.46 billion in 2028 at a compound annual growth rate (CAGR) of 48.8%. The growth in the forecast period can be attributed to expansion of virtual commerce, integration with Internet of Things (IoT) devices, ethical and regulatory considerations, and the emergence of metaverse platforms. Major trends in the forecast period include hyper-personalization, multi-modal interaction, collaborative and co-creative capabilities, diverse representation and inclusivity, and continuous learning and adaptation.
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Segmentation & Regional Insights
The digital human market covered in this report is segmented –
1) By Product Type: Interactive Digital Human Avatar, Non-Interactive Digital Human Avatar
2) By Technology: 3D Scanning, 3D Modelling, Natural Language Processing, Natural Language Generation, Artificial Intelligence (AI)
3) By Application: Virtual Agents, Virtual Assistants, Virtual Influencers, Virtual Companions, Virtual Characters
4) By Industry: Gaming, Entertainment, Banking, financial services and insurance (BFSI), Information Technology (IT) And Telecommunication, Education, Automotive, Advertisement, Health And Sports, Other Industries
North America was the largest region in the digital human market in 2023. Asia Pacificis expected to be the fastest-growing region in the forecast period. The regions covered in the digital human market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The rise in the use of robots in industrial applications is expected to propel the growth of the digital human market going forward. Robots in industrial applications refer to automated machines designed to perform tasks traditionally carried out by humans in manufacturing and other industrial settings. Robotics use in industrial applications is significantly increasing due to Industry 4.0 and automation trends, performance improvement, safety enhancement, cost reduction, and application expansion. Digital humans complement robots in industrial applications by improving communication, training, interface design, data visualization, and customer interaction. For instance, in May 2023, according to the International Federation of Robotics, a Germany-based non-profit organization, industrial robot installations in manufacturing climbed by 12% overall in 2022 to reach 41,624 units. The automotive industry, mainly consisting of US, Canadian, and Mexican businesses, was the top adopter with 20,391 installed units, a 30% rise from 2021. Therefore, the rise in the use of robots in industrial applications is driving the growth of the digital human market.
Key Industry Players
Major companies operating in the digital human market report are Samsung Electronics Co. Ltd.; Microsoft Corporation; Meta Platforms Inc.; Tencent Holdings Limited; Nvidia Corporation; Netease Inc.; iFLYTEK Corporation; Epic Games Inc.; Digital Domain; Inworld AI; Didimo Inc.; Genies; Xsens Technologies B.V.; Reallusion Inc.; HOUR ONE AI; Soul Machines; Synthesia Ltd.; DeepBrain AI; Daz Production Inc.; Wolf3D; Offbeat Media Group; UneeQ; DeepMotion; Ziva Dynamics; Virtually Human Studio
The digital human market report table of contents includes:
1. Executive Summary
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