The Business Research Company’s report on the Digital Intelligence Platform Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the digital intelligence platform market further?
The growing adoption of mobile devices is expected to propel the growth of the digital intelligence platform market going forward. Mobile devices are portable electronic devices, such as smartphones and tablets, designed for wireless communication, internet access, and various computing tasks on the go. The adoption of mobile devices is rising due to their increasing affordability, improved connectivity, and the growing demand for convenient access to communication, information, and services on the go. Digital intelligence platforms are beneficial for mobile devices as they enhance user experience through personalized content, improve decision-making with data-driven insights, and enable efficient management of resources and applications in real time. For instance, in February 2023, according to a report published by Uswitch Limited, a UK-based online and telephone comparison, and switching service, 71.8 million mobile connections were active in 2022, which is an increase of 3.8% from 2021. There will be 68.3 million people living in the UK by 2025, and 95% of them will have smartphones in their hands. Therefore, the growing adoption of mobile devices is driving the growth of the digital intelligence platform market.
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What are the key factors influencing the forecasted market size of the digital intelligence platform industry?
The digital intelligence platform market size has grown rapidly in recent years. It will grow from $17.99 billion in 2024 to $21.22 billion in 2025 at a compound annual growth rate (CAGR) of 17.9%. The growth in the historic period can be attributed to data explosion, growing online presence, evolving customer expectations, regulatory compliance, social media impact, demand for competitive insights, strategic marketing investments.
The digital intelligence platform market size is expected to see exponential growth in the next few years. It will grow to $44.4 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to greater emphasis on privacy, continuous monitoring for compliance, customization for industry-specific needs, augmented analytics adoption, focus on actionable insights. Major trends in the forecast period include real-time analytics, cybersecurity and data privacy, cloud computing adoption, automation and intelligent process automation (IPA), collaborative and open ecosystems.
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Who are the leading competitors in the digital intelligence platform market?
Major companies operating in the digital intelligence platform market are Adobe Systems Inc., SAS Institute Inc., Google LLC, Evergage Inc., Mixpanel Inc., Webtrekk GmbH, New Relic Inc. ASA, Localytics Limited, International Business Machines Corporation, Cxense ASA, SAP SE, Upland Software Inc., Facebook Inc., Salesforce.com Inc., Optimizely Inc., Oracle Corporation, AlphaSense Inc., Vectra AI Inc., Databricks Inc., Abnormal Security Corp., Ambu A/S
Which emerging trends are set to transform the digital intelligence platform market landscape?
Major companies operating in the digital intelligence platform market are focusing on innovative solutions, such as entity enrichment and attribution tools, to provide reliable services to customers. Entity enrichment and attribution tools in digital intelligence platforms enhance data by adding context and attributes to entities, facilitating deeper insights and analysis. For instance, in December 2022, Chorus Intelligence Ltd., a US-based software company launched Chorus Intelligence Suite (CIS). Chorus Intelligence Suite (CIS) is a digital intelligence platform that provides advanced data search, analysis, cleansing, and evidence enrichment tools with one platform, one dashboard, and one login. Chorus Intelligence Suite (CIS) is designed to simplify data for law enforcement, financial and corporate institutions, and government agencies. This suite provides federated search and enrichment for the users to leverage an entity enrichment and attribution tool to query any entity and bulk search across internal files, consented data, and over 200 social media platforms.
How do different geographies compare in terms of market share and growth potential in the digital intelligence platform market?
North America was the largest region in the digital intelligence platform market in 2024. The regions covered in the digital intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Which major segments of the digital intelligence platform market are experiencing the fastest growth?
The digital intelligence platform market covered in this report is segmented –
1) By Component: Data Management, Analytics, Performance Monitoring Tools, Engagement Optimization
2) By Enterprise Type: Small Enterprises, Medium And Large Enterprises
3) By Touchpoint: Web, Email, Mobile, Social Media, Company Website, Kiosks And Point-Of-Sale (POS)
4) By Industry Vertical: Manufacturing, Travel And Tourism, Media And Entertainment, Retail And E-Commerce, IT And Telecommunications, Healthcare And Life Sciences, Other Industries.
Subsegments:
1) By Data Management: Data Integration Tools, Data Storage Solutions, Data Governance Solutions
2) By Analytics: Descriptive Analytics, Predictive Analytics, Prescriptive Analytics, Real-Time Analytics
3) By Performance Monitoring Tools: Key Performance Indicator (KPI) Dashboards, Reporting Tools, Benchmarking Tools
4) By Engagement Optimization: Customer Journey Mapping Tools, A Or B Testing And Multivariate Testing Tools, Personalization Engines
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How is the digital intelligence platform market defined, and what are its core characteristics?
Systems and applications that transform client digital usage data into useful insights are referred to as digital intelligence platforms. A digital intelligence platform is used to acquire various insights by analyzing data from digital sources. The user can utilize the digital intelligence platform to analyze customer behavior on the website, mobile site, or mobile app and use that data to tailor their interactions with the user regardless of when, where, or how they connect with the user.
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