What is the current market size and future outlook for the digital marketing software market?
The digital marketing software market size has grown rapidly in recent years. It will grow from $92.84 billion in 2024 to $110.2 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to emergence of online platforms, data analytics advancements, mobile device proliferation, social media influence, globalization and market expansion.
The digital marketing software market size is expected to see exponential growth in the next few years. It will grow to $253.06 billion in 2029 at a compound annual growth rate (CAGR) of 23.1%. The growth in the forecast period can be attributed to e-commerce expansion, privacy and compliance focus, expansion of video marketing, emergence of new marketing channels, integration with corm and sales tools. Major trends in the forecast period include AI and machine learning integration, increasing digitalization, technological advancements, multi-channel marketing, customer experience (CX) focus.
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Which Market drivers have played a significant role in driving the digital marketing software market?
The rising popularity of location-based, video, and social media advertising is expected to propel the growth of the digital marketing software market going forward. Location-based advertising refers to the practice of delivering targeted ads to consumers based on their geographic location. Social media platforms such as Facebook and Instagram offer location-based advertising options that allow businesses to target users based on their location data. Due to the visual aspect of social media networks, individuals can establish a visual identity and increase brand exposure across large audiences. A component of its digital transition is the sales and marketing section. For instance, in April 2023, according to Hootsuite, a Canada-based software company, more than 4.74 billion people across the world used social media, and in 2022, the number of social media users increased by 4.2%. Therefore, the rising popularity of location-based, video, and social media advertising is driving the growth of the digital marketing software market.
What are the key segments within the digital marketing software market?
The digital marketing software market covered in this report is segmented –
1) By Solution: CRM Software, Email marketing, Social Media, Search marketing, Content Management, marketing Automation, Campaign Management, Other Solutions
2) By Services: Professional Services, Managed Services
3) By Deployment: Cloud, On-Premise
4) By Organization Size: Large Enterprises, Small And Medium Enterprises (SMEs)
5) By Industry: BFSI, Transportation And Logistics, Consumer Goods And Retail, Education, Healthcare, Manufacturing, Media And Entertainment, Telecom And IT, Travel And Hospitality, Other Industries
Subsegments:
1) By CRM Software: Customer Data Management, Sales Automation, Customer Engagement Tools
2) By Email marketing: Email Campaign Management, Newsletter Tools, Email Automation
3) By Social Media: Social Media Management, Social Listening Tools, Social Advertising Platforms
4) By Search marketing: Search Engine Optimization (SEO) Tools, Pay-Per-Click (PPC) Management, Keyword Research Tools
5) By Content Management: Content Creation Tools, Content Distribution Platforms, Digital Asset Management
6) By marketing Automation: Lead Scoring And Nurturing, Workflow Automation, Multi-Channel marketing Solutions
7) By Campaign Management: Campaign Planning Tools, Performance Analytics, Budget Management
8) By Other Solutions: Web Analytics Tools, Affiliate marketing Software, Event marketing Solutions
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Which key players are shaping the digital marketing software market?
Major companies operating in the digital marketing software market include Alphabet Inc., Microsoft Corporation, Facebook lnc., International Business Machines Corporation, Oracle Corporation, SAP SE, Adobe Inc., LinkedIn Corporation, Twitter lnc., Criteo S.A., Hubspot Inc., Taboola Ltd., Zoho Corporation, Outbrain lnc., Sprinklr lnc., The Rocket Science Group LLC, AdRoll Group, Moz lnc., Hootsuite Media Inc., SEMrush lnc., Marketo Inc., Kenshoo Ltd., Yotpo Ltd., Ahrefs Pte. Ltd., Sendinblue SAS, BrightEdge Technologies Inc., Adverity GmbH, SimilarGroup Ltd., Acoustic LP, Act-On Software lnc., Optimizely LNC, Unbounce Marketing Solutions Inc., Wix.com Ltd., Shopify Inc., Brandwatch Limited, Salesforce.com Inc., SAS Institute Inc.
Which transformative trends will shape the digital marketing software market landscape?
Major companies operating in the digital marketing software market are developing innovative technology such as Globant Create, which helps brands leverage the best of AI and technology into creativity and marketing. Globant Create is a studio that combines creativity, marketing, and media with AI, data, and other cutting-edge technologies to develop full 360 marketing strategies. For instance, in May 2023, Globant, a US-based software development company, launched Globant Create, which will provide fresh methods for surprising and attracting users to both present and future customers. The dynamic nature of technology and the rapid expansion of AI-driven digital products have raised customer expectations for superior digital experiences in all sectors of the economy. Globant Create will offer a full-funnel service that takes care of all digital marketing-related problems. Globant Create is a one-stop-shop for all marketing needs.
How do regional factors impact the digital marketing software market, and which region is the largest contributor?
The countries covered in the digital marketing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Digital Marketing Software Market Report 2025 Offer?
The digital marketing software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Digital marketing software refers to a set of software solutions that are utilized for the marketing of brands in order to reach out to potential customers online and through other digital communication channels by performing activities such as targeting audiences, generating reports and analytics, creating landing pages, and executing all the other types of promotional methods.
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