What is the current market size and future outlook for the digital personalized nutrition market?
The digital personalized nutrition market size has grown exponentially in recent years. It will grow from $0.75 $ billion in 2024 to $0.91 $ billion in 2025 at a compound annual growth rate (CAGR) of 21.1%. The growth in the historic period can be attributed to introduction of wearable solution, increase in the incidence of various illnesses, rise in geriatric population, growth in popularity of receiving nutritional guidance, and rise in disposable income.
The digital personalized nutrition market size is expected to see exponential growth in the next few years. It will grow to $1.93 $ billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be attributed to rising demand for retained nutrition products, increasing in smartphone penetration and health application, increasing consumer health awareness, increasing preference for healthy lifestyle, and surge in consumer preference for high-quality food. Major trends in the forecast period include technological advancements, product innovations, emerging startup ecosystem with surging adoption of online personalized nutrition services, and advancements in health monitoring apps.
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How has the digital personalized nutrition market evolved, and what factors have shaped its growth?
The increasing incidence of lifestyle diseases is expected to propel the growth of the digital personalized nutrition market going forward. Lifestyle diseases are health conditions primarily caused or exacerbated by an individual’s lifestyle choices and behaviors rather than by infections or genetic factors alone. These diseases are often related to factors such as diet, physical activity, smoking, alcohol consumption, and stress. The various lifestyle diseases involved are heart disease, diabetes, obesity, and more. The incidence of lifestyle diseases is due to modernization, urbanization, sedentary lifestyles, poor diet, increased consumption of processed foods, and higher levels of stress. Digital personalized nutrition helps manage lifestyle diseases by providing tailored dietary recommendations based on an individual’s unique health data, which can improve nutrition, support healthier habits, and reduce the risk or severity of conditions like diabetes, obesity, and cardiovascular disease. For instance, in 2024, according to the International Diabetes Federation, a US-based umbrella organization, approximately 537 million adults (20-79 years) were living with diabetes in the world, which is projected to rise to 643 million by 2030 and 783 million by 2045. Therefore, the increasing incidence of lifestyle diseases is driving the growth of the digital personalized nutrition market.
What are the major segments of the digital personalized nutrition market?
The digital personalized nutritionmarket covered in this report is segmented –
1) By Purchase Model: Subscription, One Time Purchase
2) By Application: Generic Health And Fitness, Disease Based, Sports Nutrition
3) By End-User: Direct Consumers, Wellness And Fitness Centers, Hospitals And Clinics, Institutions
Subsegments:
1) By Subscription: Monthly Subscription Plans, Quarterly Subscription Plans, Annual Subscription Plans, Personalized Meal Plans Subscription, Nutritional Supplement Subscription, AI-Based Subscription Nutrition Services
2) By One-Time Purchase: Single Purchase of Personalized Nutrition Plans, One-Time Purchase Of Nutritional Supplements, Custom Meal Kit Purchases, One-Time Purchase Of Nutritional Assessments, Single Purchase of DNA Or Blood Testing Kits For Nutrition
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Which companies dominate the digital personalized nutrition market?
Major companies operating in the digital personalized nutrition market are Noom Inc., 23andMe Holding Co., MyFitnessPal Inc., DayTwo Inc., Nutrisense Inc., Viome Life Sciences Inc., Lumen Technologies Inc, Healthifyme Wellness Products and Services Private Limited, Nutrium, Habit LLC, Levels Health Inc., Lifesum AB, Second Nature Healthy Habits Ltd, InsideTracker, BiogeniQ Inc., CircleDNA, Persona Nutrition, Nutrigenomix Inc., Rootine, Caligenix Inc., GenoPalate Inc., Culina Health Inc., Baze Labs GmbH, Foodvisor
How will evolving trends contribute to the growth of the digital personalized nutrition market?
Major companies operating in the digital personalized nutrition market are focusing on technological advancements such as AI-driven nutrition platforms to deliver more accurate, personalized dietary recommendations, enhance user engagement, and improve health outcomes for individuals with lifestyle-related diseases. AI-driven nutrition platforms use artificial intelligence to analyze individual health data and create personalized nutrition plans for optimized health. For instance, in December 2023, Helo Corp, a US-based company specializing in health and wellness technologies, launched Nutramatic, an AI-powered personalized nutrition service. Nutramatic offers a tailored diet plan based on comprehensive health assessments, continuous dietary recommendations, and integration with wearable devices. The platform also features real-time monitoring of health metrics and adaptive recommendations to enhance user wellness.
What are the key regional dynamics of the digital personalized nutrition market, and which region leads in market share?
North America was the largest region in the digital personalized nutrition market in 2024. The regions covered in the digital personalized nutrition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Digital Personalized Nutrition Market Report 2025 Offer?
The digital personalized nutrition market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Digital personalized nutrition refers to a tailored approach to dietary recommendations and meal planning that leverages digital technology and data analytics. It uses individual-specific information, such as genetic data, health metrics, lifestyle habits, and personal preferences, to create customized nutrition plans. Digital personalized nutrition aims to optimize individual health and wellness by providing tailored dietary guidance that is more effective than generalized recommendations.
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