The Business Research Company’s report on the Digital Pet Care Products and Services Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
What are the primary drivers fueling the growth of the digital pet care products and services market in recent years?
The increasing pet adoption rate is expected to propel the growth of the digital pet care products and services market going forward. Pet adoption refers to the process of acquiring a pet from a shelter or rescue. Pet adoption is contributing to the demand for luxury pet care goods and services to keep them healthy, happy, and safe. For instance, according to the 2021-2022 American Pet Products Association (APPA) survey by the human society of the United States, a US-based non-profit organization, 128.451 million U.S. households have a pet, and 69 million (54%) of US households own at least one dog. Therefore, the increased pet adoption rate is driving the growth of the digital pet care products and services market.
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What is the projected market size of the digital pet care products and services industry, and how is it expected to grow?
The digital pet care products and services market size has grown strongly in recent years. It will grow from $96.52 billion in 2024 to $105.67 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to humanization of pets, increased awareness of pet health, convenience and accessibility, pet insurance and wellness programs, rising pet ownership .
The digital pet care products and services market size is expected to see rapid growth in the next few years. It will grow to $162.94 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to telehealth and remote veterinary services, focus on mental health and well-being, subscription-based services, personalized nutrition solutions, focus on aging pet population, focus on pet fitness and exercise. Major trends in the forecast period include rise of smart pet products, mobile apps for pet care, IoT in pet tracking and monitoring, personalized pet health records, social media influence on pet trends,.
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Who are the key players driving competition in the digital pet care products and services market?
Major companies operating in the digital pet care products and services market are Pet Plan Limited, Hartville Group Inc., PetFirst Healthcare LLC, Anicom Holdings Inc., Direct Line Insurance Group PLC, Trupanion Inc., Pethealth Inc., BabelBark Inc., Banfield Pet Hospital, Chewy Inc., Hill’s Pet Nutrition Inc., PetSmart Inc., Supertails Inc., Wagmo Pet Insurance Agency Inc., Embrace Pet Insurance Agency LLC, Lemonade Insurance Company, American Society for the Prevention of Cruelty to Animals, Petco Animal Supplies Inc., Embark Veterinary Inc., Wisdom Health Genetics LLC, Whistle Labs Inc., AllTrails Inc., PetPlate Inc., BarkBox Inc., NomNomNow Inc., JustFoodForDogs LLC, The Farmer’s Dog Inc., Petcube Inc., Pet Poison Helpline LLC, PetHonesty Inc., FitBark Inc., Pet Assure Corp., Petnostics LLC, Pretty Litter LLC, Sure Petcare Limited, Pawscout Inc.
What key trends are expected to drive the digital oilfield market during the forecast period?
Major companies operating in the digital pet care products and services market are adopting AI-based solutions for pet care. For instance, in July 2024, Wiggly, a US-based pet care company, launched the AI-driven pet care app. At the core of Wiggly is an innovative AI chat feature that allows anyone who downloads the app to access a personal AI assistant designed specifically for pet owners. Users can rely on this virtual pet care assistant for tailored, expert guidance on a range of topics, including veterinary care, nutrition, behavior, and more. The chat feature enables clients to pose pet-related questions and receive immediate specialist advice.
Which key geographies are driving the growth of the digital pet care products and services market?
North America was the largest region in the digital pet care products and services market in 2024. The regions covered in the digital pet care products and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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What are the key segments driving growth in the digital pet care products and services market?
The digital pet care products and services market covered in this report is segmented –
1) By Type: Pet Food, Pet Care Products, Services
2) By Source: Animal-Based, Plant-Based, Synthetic
3) By Animal: Dogs, Cats, Birds, Fishes, Horses
Subsegments:
1) By Pet Food: Dry Food, Wet Food, Treats And Snacks, Specialized Diets
2) By Pet Care Products: Grooming Products, Health And Wellness Products, Accessories, Training Products
3) By Services: Pet Sitting And Dog Walking, Veterinary Services, Grooming Services, Training And Behavior Services, Boarding Services
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How is the digital pet care products and services market defined, and what are its core characteristics?
Digital pet care products and services refer to devices worn on pets to serve various purposes, such as monitoring, controlling, medical diagnosis, safety, and security. It is used to track information related to pets, such as activity, fitness, sleeping time, behavior, and steps. These devices help get data, which is tracked through a companion app installed on the pet owner’s smartphone.
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