Digital Pharmacy Market Overview 2024-2033 – Competitive Landscape and Strategies

The Digital Pharmacy Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Digital Pharmacy Global Market Report 2024, The digital pharmacy size has grown exponentially in recent years. It will grow from $116.60 billion in 2023 to $139.91 billion in 2024 at a compound annual growth rate (CAGR) of 20.0%. The growth in the historic period can be attributed to increasing penetration of internet users, rising life science research, increasing demand for remote consultation, increasing diagnostic offerings, increasing illegal pharmacies.

The digital pharmacy market size is expected to see exponential growth in the next few years. It will grow to $292.29 billion in 2028 at a compound annual growth rate (CAGR) of 20.2%. The growth in the forecast period can be attributed to rising demand for over-the-counter (OTC) products, rising prominence of online modes of drug procurement, rising adoption of automation, rising consumer demand for online pharmaceuticals, and rising prevalence of chronic conditions. Major trends in the forecast period include rising adoption of digital technologies, advancements in healthcare technologies, innovative e-pharmacy models, integrating web-based online pharmacy interfaces, and advancements in telemedicine.

The increasing adoption of e-commerce in the healthcare sector is expected to propel the growth of the digital pharmacy market going forward. E-commerce in the healthcare sector refers to buying and selling healthcare products and services online. The increasing adoption of e-commerce in the healthcare sector is due to convenience and accessibility, enhanced patient engagement, and consumer preferences. Digital pharmacies strengthen e-commerce in the healthcare sector by offering convenient access to medications, expanded product ranges, personalized patient care, efficient prescription management, cost savings, health information, patient safety, regulatory compliance, and integration with telemedicine and digital health solutions. For instance, in August 2022, according to the Australian Digital Health Agency 2022, an Australia-based government agency, around 118.2 million telehealth services were delivered to 18 million patients, and more than 95,000 practitioners used telehealth services in 2022. Therefore, the increasing adoption of e-commerce in the healthcare sector drives the digital pharmacy market.

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The digital pharmacy market covered in this report is segmented –

1) By Product: Medicines And Treatments, Personal Care Products, Vitamins And Supplements, Other Products
2) By Drug Type: Prescription Medicines, Over-The-Counter (OTC) Products
3) By Business Model: Captive, Franchise, Aggregator
4) By Platform: App-Based, Web-Based
5) By Application: Urban Areas, Rural Areas

Major companies operating in the digital pharmacy market are focused on developing innovative solutions, such as online digital pharmacy platforms, to enhance the customer experience, streamline medication management, and improve accessibility to pharmaceutical services. An online digital pharmacy platform is a web-based or mobile application interface that provides pharmacy services over the internet. These platforms aim to streamline ordering medications, managing prescriptions, and accessing healthcare information. For instance, in November 2023, Pure Health, a UAE-based healthcare company, launched Dawak, an online digital pharmacy platform. The platform is designed to streamline how patients in the UAE access, purchase, and use their medications. It eliminates waiting times, enables users to review and refill prescriptions, chooses convenient delivery options, and facilitates easy payment through the platform. Dawak focuses on promoting medication adherence and provides a means to report any adverse effects from medications. Dawak organizes medications into packs with individually sealed sachets, sorted by date and time, and includes detailed dosage information.

The digital pharmacy market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

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