Overview and Scope
The direct marketing market includes revenues earned by entities by providing services such as customer relationship management (CRM) services, event marketing services, online advertising services, and content marketing services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Sizing and Forecast
The direct marketing market size has grown strongly in recent years. It will grow from $179.02 billion in 2023 to $191.23 billion in 2024 at a compound annual growth rate (CAGR) of 6.8%. The growth in the historic period can be attributed to the development of mass media, the growth of consumerism, the advent of digital marketing, the rise of customer relationship management (CRM) systems, improved data analytics, and the proliferation of telemarketing.
The direct marketing market size is expected to see strong growth in the next few years. It will grow to $250.15 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to the growth of mobile marketing, personalization, and customization trends, expansion of social media marketing, the rising importance of data privacy and security, integration of omnichannel marketing strategies, and advancements in marketing automation. Major trends in the forecast period include a rise in the use of predictive analytics, growing importance of mobile-first strategies, increased focus on content marketing, enhanced integration of AI and automation, more stringent data protection regulations, and expansion of influencer marketing.
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Segmentation & Regional Insights
The direct marketing market covered in this report is segmented –
1) By Types: Direct Mail, Telemarketing, Email Marketing, Text (SMS) Marketing, Other Types
2) By Application: Business To Business, Business To Government, Business To Consumers
3) By End User: Retail, Banks And Financial Institutions, Transportation, Media And Entertainment, Government, Other End-Users
North America was the largest region in the direct marketing market in 2023. The regions covered in the direct marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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Major Driver Impacting Market Growth
The expanding adoption of video marketing is expected to propel the growth of the direct marketing market going forward. Video marketing is the strategic use of video content to promote and market a product or service, engage an audience, and drive sales. The rising adoption of video marketing is driven by its proven effectiveness in capturing attention, enhancing engagement, and boosting conversion rates. Video marketing enhances direct marketing approaches by delivering compelling and engaging content directly to targeted audiences, fostering stronger emotional connections, and driving higher conversion rates. For instance, in February 2024, according to a survey conducted by Wyzowl, a UK-based video marketing agency and software company, in a survey of 967 unique respondents, the adoption of video content marketing by businesses increased to 91%, reflecting an increase from the 86% usage rate observed in 2022. Moreover, 75% of video marketers report having utilized AI tools to aid in the creation or editing of marketing videos. Therefore, the expanding adoption of video marketing is driving the growth of the direct marketing market.
Key Industry Players
Major companies operating in the direct marketing market are International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce.com Inc., WPP plc, Adobe Inc., Publicis Groupe, Interpublic Group of Companies Inc. (IPG), Dentsu Group Inc., Experian Marketing Services, Alliance Data Systems Corporation, RR Donnelley & Sons Company, Equifax Inc., Merkle, Nielsen Holdings plc, Quad/Graphics Inc., Dun & Bradstreet Corporation (D&B), Criteo, HubSpot Inc., Endurance International Group Holdings Inc. (owns Constant Contact), Acxiom Corporation, Zeta Global, Data Axle (formerly InfoGroup), Epsilon (Publicis Epsilon), Harte Hanks, Sendinblue, CM Group Limited (owns Campaign Monitor), Ogilvy & Mather, Valassis Communications Inc.
The direct marketing market report table of contents includes:
1. Executive Summary
2. Direct Marketing Market Characteristics
3. Direct Marketing Market Trends And Strategies
4. Direct Marketing Market – Macro Economic Scenario
5. Global Direct Marketing Market Size and Growth
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32. Global Direct Marketing Market Competitive Benchmarking
33. Global Direct Marketing Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Direct Marketing Market
35. Direct Marketing Market Future Outlook and Potential Analysis
36. Appendix
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