Direct Selling Market Overview 2024-2033 – Competitive Landscape and Strategies

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According to The Business Research Company’s Direct Selling Global Market Report 2024, The direct selling market size has grown strongly in recent years. It will grow from $183.41 billion in 2023 to $194.83 billion in 2024 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to rise of direct-to-consumer (D2C) distribution, rise in the use of online tools, rising awareness regarding health and beauty, rising internet penetration support direct selling, and rapid growth in social media.

The direct selling market size is expected to see strong growth in the next few years. It will grow to $252.56 billion in 2028 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to improving customer engagement, adoption of e-commerce and online sales, personalizing marketing strategies and customer interactions, growing consumer demand for sustainable solutions, and increasing disposable incomes. Major trends in the forecast period include increasingly adopting digital tools and platforms to enhance sales, leveraging data analytics to offer personalized experiences to customers, technological advances such as artificial intelligence (AI) can help direct selling, new product branding and advertising methods, and product innovations.

The increasing demand for e-commerce is expected to propel the growth of the direct selling market going forward. The e-commerce industry refers to the economy sector that involves buying and selling goods and services over the internet. The increasing demand for e-commerce is due to cost efficiency, social media influence, improved logistics, and changes in consumer behavior. Direct selling provides valuable data on customer preferences, buying behaviors, and feedback, which can be used to optimize e-commerce strategies, such as personalized marketing and product recommendations. For instance, in May 2024, according to the United States Census Bureau, a US-based government agency, U.S. retail e-commerce sales for the first quarter of 2024 reached $289.2 billion, marking a 2.1% (±0.7%) increase from the fourth quarter of 2023. Therefore, the increasing demand for the e-commerce industry drives the direct selling market.

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The direct selling market covered in this report is segmented –

1) By Type: Single-Level marketing, Multi-Level marketing
2) By Application: Wellness, Cosmetics, Household Goods, Other Applications
3) By End-User: Individual Customers, Commercial Customers

Major companies operating in the direct selling market are focused on developing innovative products, such as AI chat agents, to enhance customer engagement, streamline operations, and provide tailored solutions based on individual customer preferences and behaviors. An AI chat agent is an artificial intelligence-powered conversational agent or chatbot designed to engage in natural language interactions with users, typically to provide customer service, information, or other interactive functionalities. For instance, in April 2023, Rallyware, a US-based software development company, introduced the AI Chat Agent Set to transform direct selling operations. It represents a significant advancement in the direct selling industry, aiming to transform the distributor experience and enable companies better to support their independent sales forces through innovative technology.

The direct selling market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis

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