How large is the directory, mailing list, and other publishers market, and what is its growth trajectory?
The directory, mailing list, and other publishers market size has grown steadily in recent years. It will grow from $36.82 billion in 2024 to $38.07 billion in 2025 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to print advertising demand, telephone directories, mailing list services, data monetization.
The directory, mailing list, and other publishers market size is expected to see steady growth in the next few years. It will grow to $41.63 billion in 2029 at a compound annual growth rate (CAGR) of 2.3%. The growth in the forecast period can be attributed to digital transformation, online advertising, industry-specific directories, mobile access, e-commerce integration. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships.
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What are the key forces behind the directory, mailing list, and other publishers market’s growth in recent years?
Rising demand for digital content is expected to propel the growth of the directory, mailing list, and other publishers’ market. Digital content refers to information available for distribution and download on electronic Media & Entertainment. Digital content in online directories aids organizations generate revenue in a fast and efficient manner and includes seasonal lists such as ‘Top Schools’ in the area, and such online published content. Further there is also an increase in the time spent on consuming content on online platforms, that together aid in the growth of the directory, mailing list, and other publisher’s market. For example, according to a 2022 report by US based data and analytics platform, DoubleVerify among 16,600 consumers across 18 countries, in nine regions, there is a continuous increase in digital content consumption, with 55% of respondents reporting spending more time each day consuming content now than they did pre-pandemic. Therefore, the rising demand for digital content is driving the growth of the directory, mailing list, and other publishers’ market going forward.
What are the major segments of the directory, mailing list, and other publishers market?
The directory, mailing list, and other publishers market covered in this report is segmented –
1) By Type: Directory and Mailing List, Other Publishers
2) By Platform: Traditional, Digital
3) By Application: Residential, Business
Subsegments:
1) By Directory And Mailing List: Business Directories, Consumer Directories, Email marketing Lists, Postal Mailing Lists, Subscriber Lists
2) By Other Publishers: Database Publishers, Digital Content Publishers, Online Content Aggregators, Information Providers, Subscription-Based Content Services
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Which companies dominate the directory, mailing list, and other publishers market?
Major companies operating in the directory, mailing list, and other publishers market include QUAD/GRAPHICS INC., Hubert Burda Media & Entertainment, Axel Springer SE, Thomson Reuters, Nielsen Holdings, YP Holdings LLC, Dex Media & Entertainment Inc., Gannett Co. Inc., Dun & Bradstreet Corporation, Experian plc, Acxiom Corporation, Infogroup Inc., ZoomInfo Technologies LLC, Equifax Inc., TransUnion LLC, Manta Media & Entertainment Inc., Hoovers Inc., InfoUSA Inc., LexisNexis Group, Harte-Hanks Inc., Lorton Data Inc., AccuData Integrated Marketing, Melissa Data Corporation, DatabaseUSA.com LLC, Salesgenie, DMDatabases, Data Axle USA LLC, ListGIANT, ListSource LLC, ListAbility Inc., ListShack, ListWise, ListCleaner, ListMarketer, ListFinder, ListGuy.
What major trends will shape the directory, mailing list, and other publishers market during the forecast period?
Directory, Mailing List, And Other Publishers market is currently experiencing significant transformations with the advent of new technologies. These are providing a multitude of new platforms to disseminate the content in innovative ways. Publishers of directories and mailing list have changed their distribution approaches by introducing digital offerings and services which can cater to the needs of the consumers.
What are the key regional dynamics of the directory, mailing list, and other publishers market, and which region leads in market share?
Asia-Pacific was the largest region in the directory, mailing list, and other publishers’ market in 2023. Middle East is expected to be the fastest growing region in the forecast period. The regions covered in the directory, mailing list, and other publishers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Does The Directory, Mailing List, And Other Publishers Market Report 2025 Offer?
The directory, mailing list, and other publishers market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Directory refers to a book with an alphabetically or categorized listing of the names, addresses, and contact information, of particular people, groups, or businesses. A mailing list refers to a collection of email addresses used to send emails to several users at the same time.
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