The directory, mailing list, and other publishers market size is expected to see steady growth in the next few years. It will grow to <b>$38.97 billion in 2028 at a compound annual growth rate (CAGR) of 2.1%. </b> The growth in the forecast period can be attributed to digital transformation, online advertising, industry-specific directories, mobile access, e-commerce integration. Major trends in the forecast period include electrification and lightweighting, advanced materials, additive manufacturing, digitalization and connectivity, collaboration and partnerships, .
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Segmentation & Regional Insights
The directory, mailing list, and other publishers market covered in this report is segmented –
1) By Type: Directory and Mailing List, Other Publishers
2) By Platform: Traditional, Digital
3) By Application: Residential, Business
<b>Asia-Pacific</b> was the largest region in the directory, mailing list, and other publishers’ market in 2023. <b>Middle East</b> is expected to be the fastest growing region in the forecast period. The regions covered in the directory, mailing list, and other publishers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
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Major Driver Impacting Market Growth
Rising demand for digital content is expected to propel the growth of the directory, mailing list, and other publishers’ market. Digital content refers to information available for distribution and download on electronic media. Digital content in online directories aids organizations generate revenue in a fast and efficient manner and includes seasonal lists such as ‘Top Schools’ in the area, and such online published content. Further there is also an increase in the time spent on consuming content on online platforms, that together aid in the growth of the directory, mailing list, and other publisher’s market. For example, according to a 2022 report by US based data and analytics platform, DoubleVerify among 16,600 consumers across 18 countries, in nine regions, there is a continuous increase in digital content consumption, with 55% of respondents reporting spending more time each day consuming content now than they did pre-pandemic. Therefore, the rising demand for digital content is driving the growth of the directory, mailing list, and other publishers’ market going forward.
Key Industry Players
Major companies operating in the directory, mailing list, and other publishers market include <b> QUAD/GRAPHICS INC., Hubert Burda Media, Axel Springer SE, Thomson Reuters, Nielsen Holdings, YP Holdings LLC, Dex Media Inc., Gannett Co. Inc., Dun & Bradstreet Corporation, Experian plc, Acxiom Corporation, Infogroup Inc., ZoomInfo Technologies LLC, Equifax Inc., TransUnion LLC, Manta Media Inc., Hoovers Inc., InfoUSA Inc., LexisNexis Group, Harte-Hanks Inc., Lorton Data Inc., AccuData Integrated Marketing, Melissa Data Corporation, DatabaseUSA.com LLC, Salesgenie, DMDatabases, Data Axle USA LLC, ListGIANT, ListSource LLC, ListAbility Inc., ListShack, ListWise, ListCleaner, ListMarketer, ListFinder, ListGuy.</b>
The directory, mailing list, and other publishers market report table of contents includes:
- Executive Summary
- Directory, Mailing List, And Other Publishers Market Characteristics
- Directory, Mailing List, And Other Publishers Market Trends And Strategies
- Directory, Mailing List, And Other Publishers Market – Macro Economic Scenario
- Global Directory, Mailing List, And Other Publishers Market Size and Growth
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- Global Directory, Mailing List, And Other Publishers Market Competitive Benchmarking
- Global Directory, Mailing List, And Other Publishers Market Competitive Dashboard
- Key Mergers And Acquisitions In Directory, Mailing List, And Other Publishers Market
- Directory, Mailing List, And Other Publishers Market Future Outlook and Potential Analysis
- Appendix
Top Major Players :
- QUAD/GRAPHICS INC.
- Hubert Burda Media
- Axel Springer SE
- Thomson Reuters
- Nielsen Holdings
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