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How big is the disposable hand towels market today, and what are its future growth expectations?
The disposable hand towels market size has grown strongly in recent years. It will grow from $5.92 billion in 2024 to $6.45 billion in 2025 at a compound annual growth rate (CAGR) of 9.0%. The growth in the historic period can be attributed to environmental concerns, increase in commercial restroom facilities, growing institutional usage, convenient packaging and increased tourism.
The disposable hand towels market size is expected to see strong growth in the next few years. It will grow to $8.98 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to sustainability focus, smart restroom solutions, expansion of commercial and institutional facilities, changing consumer behavior and consumer preference for touch-free products. Major trends in the forecast period include 3d printing, moisture control and drying innovations, AI-powered product design, advancements in packaging and radio frequency identification (RFID) technology.
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What have been the primary factors driving the disposable hand towels market’s growth?
Growing awareness of hand hygiene is expected to propel the growth of the disposable hand towels market going forward. Hand hygiene refers to the practice of cleaning hands to remove dirt, bacteria, viruses, and other harmful microorganisms. The growing awareness of hand hygiene is due to increased health education, global campaigns, and the recognition of its role in preventing infections and maintaining overall public health. Hand hygiene is significantly enhanced by disposable hand towels, as they effectively reduce the spread of germs by providing a single-use, hygienic drying option that minimizes cross-contamination compared to shared cloth towels. For instance, in November 2024, The Leapfrog Group, a US-based non-profit organization, the percentage of hospitals meeting the hand hygiene standard increased from 38.1% in 2021 to 57.6% in 2022 and 74% in 2023. Therefore, growing awareness of hand hygiene is driving the disposable hand towels market.
What are the key segments within the disposable hand towels market?
The disposable hand towels market covered in this report is segmented –
1) By Type: Paper Towels, Plant Fiber Towels
2) By Folding Style: C-Fold, Interfold, V-Fold, Pop-Up
3) By Distribution Channel: Online Stores, Supermarkets Or Hypermarkets, Specialty Stores, Other Distribution Channels
4) By Application: Household, Commercial
Subsegments:
1) By Paper Towels: Recycled Paper Towels, Virgin Pulp Paper Towels, Multi-Fold Paper Towels, Center-Pull Paper Towels, Perforated Roll Paper Towels
2) By Plant Fiber Towels: Bamboo Fiber Towels, Cotton-Based Disposable Towels, Hemp Fiber Towels, Biodegradable Plant Fiber Towels, Cornstarch-Based Towels
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Which key players are shaping the disposable hand towels market?
Major companies operating in the disposable hand towels market are The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Georgia-Pacific LLC, Essity AB, Oji Holdings Corporation, CMPC Tissue S.A. , Cascades Tissue Group Inc. , Hengan International Group Company Limited, Metsä Group, Sofidel Group, Industrie Cartarie Tronchetti S.p.A., Nice-Pak Products Inc., Duni Group AB, Kruger Products L.P., Seventh Generation Inc., Industrie Celtex S.p.A., Renova, Behrens Group , Newland Bamboo Co Ltd., Zooby Promotional Products
How will emerging trends drive the disposable hand towels market throughout the forecast period?
Major companies operating in the disposable hand towels market are focusing on developing advanced solutions, such as innovative household paper towels, to enhance cleaning efficiency. Household paper towels are versatile, absorbent sheets made from paper, designed for cleaning, wiping, and drying tasks in homes. They are commonly used for spills, cleaning surfaces, and personal hygiene, offering a disposable and hygienic solution for everyday chores. For instance, in March 2023, Procter & Gamble, a US-based manufacturing company, launched Bounty Quicker Picker Upper, designed to assist consumers with their cleaning tasks. The new Bounty Quicker Picker Upper offers unique features such as superior structure that prevents collapse when wet, flexible strength for versatile cleaning tasks, and optimized fluid efficiencies that direct liquid evenly through the sheet, allowing users to tackle tough messes with fewer sheets. These improvements are designed to make the paper towels more absorbent and effective at tackling tough messes while allowing users to use less material.
How do regional factors impact the disposable hand towels market, and which region is the largest contributor?
North America was the largest region in the disposable hand towels market in 2024. Asia-Pacific is expected to be the substantial growth region in the forecast period. The regions covered in the disposable hand towels market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Disposable Hand Towels Market Report 2025 Offer?
The disposable hand towels market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Disposable hand towels refer to single-use, absorbent paper or fabric towels designed for drying hands, wiping surfaces, or other hygiene-related purposes. These towels offer convenience, promote cleanliness, and are easily discarded after use, making them an eco-friendly option when sourced from recyclable or biodegradable materials.
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