At what pace is the live streaming market growing, and what is its estimated value?
The live streaming market size has grown rapidly in recent years. It will grow from $1.76 billion in 2024 to $2.11 billion in 2025 at a compound annual growth rate (CAGR) of 19.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, an increase in new video streaming subscriptions, the surging popularity of e-sports and video games, and increased demand for computing devices such as PCs and laptops.
The live streaming market size is expected to see exponential growth in the next few years. It will grow to $4.89 billion in 2029 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to an increase in mobile video viewing, increasing Internet penetration, and a growing young or millennial population. Major trends in the forecast period include a focus on product launches, mergers and acquisitions, the launch of cloud-based live streaming services, technology advancements, subscription-based streaming services, and increasing investments.
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What are the top drivers to the rising demand in the live streaming market?
Increasing Internet penetration in both rural and urban areas is expected to drive the growth of the live-streaming market going forward. Rising penetration of the Internet helps consumers gain access to live streaming. For example, as of October 2022, according to DataReportal, a Singaporean online reference library, a total of 5.07 billion people around the world use the Internet equivalent to 63.5 % of the world’s total population. Internet users continue to grow too with the data indicating that the world’s connected population grew by more than 170 million in the past 12 months. Additionally, in July 2022, according to Livemint, an Indian financial daily newspaper, there are a total of 692 million active Internet users in India, including 351 million from rural India and 341 from urban India. The report estimates that there will be 900 million Internet users in India by 2025. Therefore, increasing Internet penetration is expected to propel the growth of the live-streaming market.
How is the live streaming market segmented?
The live streaming market covered in this report is segmented –
1) By Component: Platform, Services
2) By Model: Business-To-Business (B2B), Business-To-Consumer (B2C)
3) By End User: Media And Entertainment, Education, E-Sports, Government, Retail, Other End-Users
Subsegments:
1) By Platform: Streaming Software Platforms, Cloud-Based Streaming Platforms, On-Premises Streaming Platforms
2) By Services: Content Delivery Network (CDN) Services, Video Encoding And Transcoding Services, Live Streaming Support Services, Monetization and Analytics Services
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Who are the top competitors in the live streaming market?
Major companies operating in the live streaming market include Huya Inc, ViacomCBS Inc, Afreecatv Corp, Twitch Interactive Inc, Scienjoy Holdings Corporation, Alphabet Inc, Meta Platforms Inc, Vimeo Inc, Microsoft Corporation, Dacast, Douyin, Kuaishou, Yizhibo, Bolo Live, Uplive, Hakuna Live, Movistar+, Tf1, Rakuten Tv, Maxdome, Britbox, Dazn, Spiideo, Kinopoisk, Rutube, Amediateka, Okko, Romania Tv, Antena3, Film Web, Amazon, Boxcast, Empire Video Productions Llc, Facebook Inc, Flux Broadcast, Google LLC, IBM Corporation, Instagram Inc, Periscope, Pluto Inc, Calypso, Story Max, Zetenta, Creatives Rd, Globant, Axented, Ripenapps Technologies, Elevate Marketing Agency, Fasmedia.Ae, Zapio Technology, Marketing Window, Gravity Production, Takkah Production, Dice, Rightclick, Livestreaming Kenya, Showmax, Flash Forward Productions, Protel Studios, Streamlab Za
What significant trends should we anticipate in the live streaming market over the forecast period?
The launch of cloud-based live streaming services to enhance the bandwidth and amplify the whole streaming experience is gaining popularity in the live streaming market. For example, in September 2022, Haivision, a Canadian provider of real-time video streaming and networking solutions, launched an all-new cloud platform designed for churches – Haivision Connect. The livestreaming solution opens new possibilities for churches to easily connect and engage with audiences from anywhere.
Which regional trends are influencing the live streaming market, and which area dominates the industry?
The countries covered in the live-streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
What Does The Live Streaming Market Report 2025 Offer?
The live streaming market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Live streaming allows streamed video to be sent over the Internet in real time, without first being recorded and stored. Live streaming is used for TV broadcasts, video game streams, and social media videos. Live streaming facilitates real-time interaction between content creators and their audiences, boosting accessibility and expanding reach across entertainment, education, marketing, and communication.
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