The Business Research Company’s report on the Education And Learning Analytics Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
Which emerging drivers are set to accelerate the growth of the education and learning analytics market further?
Government initiatives in digitalizing the education sector are expected to propel the growth of the education and learning analytics market. The rise in remote learning and consistent student engagement on e-learning platforms during the pandemic has been anticipated to generate huge data, which will open ways to adopt education and learning analytics. For instance, in 2022, the government of UAE launched the ‘UAE Digital Economy Strategy’ that aims to double the contribution of the digital economy to the UAE’s GDP from 9.7% in 2022 to 19.4% within 10 years. Therefore, demand for education and learning analytics will rise as the prevalence of increasing government initiatives in digitalization rises.
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What are the key factors influencing the forecasted market size of the education and learning analytics industry?
The education and learning analytics market size has grown rapidly in recent years. It will grow from $25.25 billion in 2024 to $29.85 billion in 2025 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to increased use of learning management systems (LMS), availability of big data in education, personalized learning initiatives, government initiatives and funding, emphasis on student success and retention.
The education and learning analytics market size is expected to see exponential growth in the next few years. It will grow to $66.03 billion in 2029 at a compound annual growth rate (CAGR) of 22.0%. The growth in the forecast period can be attributed to cross-platform analytics integration, user-friendly analytics interfaces for educators, integration of learning analytics in corporate training, emphasis on social and emotional learning analytics, integration of learning analytics in k-12 education. Major trends in the forecast period include integration of artificial intelligence (AI), predictive analytics for student success, personalized learning experiences, cross-institutional learning analytics, open educational resources (OER) integration.
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Who are the leading competitors in the education and learning analytics market?
Major companies operating in the education and learning analytics market include MicroStrategy Incorporated, TIBCO Software Inc., Oracle Corporation, Alteryx Inc., D2L Corporations, 12twenty, Apex Learning Ltd., Blackboard Inc., BrightBytes Inc., CIVITAS LEARNING INC., Coursera Inc., DreamBox Learning, Duolingo, EdIncites, ILLUMINATE EDUCATION INC., Immersive VR Education, Involvio LLC, Junyo, Knowre, LinkIt, Magic EdTech, McGraw Hill Education, Othot, Overgrad, Panorama Education, Pearson Education, Reading Plus, Realizeit, Udemy Inc.
Which emerging trends are set to transform the education and learning analytics market landscape?
Technological advancements are a key trend gaining popularity in the education and learning analytics market. Many companies operating in education and learning analytics are developing new products or new technologies for strengthening the demand for the education and learning analytics market. For instance, in July 2024, Instructure Holdings Inc., a US-based educational technology company, launched AI-Powered Analytics for Educators with a new product, Intelligent Insights. This initiative targets educational institutions, providing them with self-service analytics capabilities that were previously difficult to access. The product allows educators to evaluate the effectiveness of their courses by analyzing various data points, enabling continuous improvement in teaching strategies. The platform provides insights into the utilization of Learning Tools Interoperability (LTI) applications, helping institutions manage their resources more effectively.
How do different geographies compare in terms of market share and growth potential in the education and learning analytics market?
North America was the largest region in the education and learning analytics market in 2024.The regions covered in the education and learning analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Which major segments of the education and learning analytics market are experiencing the fastest growth?
The education and learning analytics market covered in this report is segmented –
1) By Analytics Type: Predictive Analytics, Prescriptive Analytics, Descriptive Analytics
2) By Deployment: On-Premise, Cloud-Based
3) By Component: Software, Services
4) By End User: Academics, Corporates
Subsegments:
1) By Predictive Analytics: Student Performance Prediction, Enrollment Forecasting, Dropout Risk Assessment
2) By Prescriptive Analytics: Personalized Learning Recommendations, Resource Allocation Optimization, Curriculum Effectiveness Analysis
3) By Descriptive Analytics: Student Engagement Metrics, Academic Achievement Reporting, Attendance Tracking And Analysis
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What defines the structure and scope of the education and learning analytics market?
Education and learning analytics refer to the analysis and collection of data about learners and their environments for understanding and improving learning outcomes that help in encompassing all aspects of an institution’s operations and analytics about the learners. Data and analytics are used in schools, colleges, testing organizations, workshops, online courses, and universities to measure the effectiveness of the course and identify patterns to improve student knowledge.
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