The Business Research Company’s report on the Education Technology (EdTech) Market provides insights into the global market size, growth rate, regional distribution, competitive landscape, key segments, emerging trends, and strategic opportunities.
How are market drivers shaping the future growth trajectory of the education technology (edtech) industry?
The rising demand for digital learning is expected to propel the growth of the education technology (EdTech) market going forward. Digital learning is the process of acquiring knowledge and skills through digital technologies such as computers, smartphones, or tablets and online platforms. The demand for digital learning is increasing as it offers flexibility, allowing people to study at any time and from anywhere, making it easier to fit education into their busy lives. Digital learning cuts expenses by reducing the need for physical classrooms and printed materials, making education more affordable, thereby driving market growth. For instance, in January 2024, according to Eurostat, a Luxembourg-based government agency, 30% of internet users aged 16 to 74 have used an online course or online learning material, a 2% increase from 28% in 2022. Therefore, the rising demand for digital learning is driving the growth of the education technology (EdTech) market.
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What is the estimated market size of the education technology (edtech) sector by 2029, based on current forecasts?
The education technology (EdTech) market size has grown rapidly in recent years. It will grow from $169.20 billion in 2024 to $200.86 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to increasing adoption of digital devices, rise of e-learning platforms, government initiatives for digital education, growing demand for personalized learning, emergence of cloud computing, expansion of mobile learning, shift towards remote and hybrid education and development of open educational resources.
The education technology (EdTech) market size is expected to see rapid growth in the next few years. It will grow to $395.19 billion in 2029 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to increasing adoption of virtual and augmented reality, growing demand for personalized and adaptive learning, rise of blockchain for credential verification, increasing focus on gamification in learning, growth of cloud-based learning management systems, higher investments in edtech startups and expansion of microlearning and bite-sized content. Major trends in the forecast period include AI-powered adaptive learning, virtual reality-based immersive education, augmented reality for interactive learning, blockchain for secure academic credentials, 5g-enabled remote learning experiences, gamification for enhanced student engagement, internet of things (IoT)-integrated smart classrooms, cloud-based collaborative learning platforms, advanced data analytics for personalized education and digital twins for virtual simulations.
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Who are the top players in the education technology (edtech) market?
Major companies operating in the education technology (edtech) market are Accenture plc, Lenovo Group Limited, BYJU’S, Stride Inc., VIPKid, Anthology Inc., 2U Inc., Udemy Inc., Chegg Inc., PowerSchool, Duolingo, Instructure Inc., Coursera Inc., Discovery Education, upGrad Education Private Limited, Age of Learning Inc., Zuoyebang, Edutech, Moodle, Khan Academy, Remind, Brainly, Civitas Learning, Skillshare Inc., ClassDojo, Class Technologies Inc., Sage Publications, Guild Education Inc.
What are the major trends in the education technology (edtech) market?
Major companies operating in the education technology (EdTech) market are focusing on developing innovative solutions, such as artificial intelligence (AI)-powered tools to personalize learning, automate tasks, improve student engagement, give real-time feedback, and provide smart tutoring for better learning experiences. Artificial intelligence (AI)-powered tools are software and systems that use artificial intelligence to automate tasks, analyze data, and enhance user experiences. For instance, in September 2023, Brainly, a US-based education company, launched AI Tutor, an intelligent educational assistant that leverages advanced artificial intelligence to offer personalized homework help and detailed explanations. It uses natural language processing to break down complex concepts into easy-to-understand steps, guiding students through problem-solving across various subjects and enhancing their overall learning experience.
Which geography holds the highest education technology (edtech) market share?
North America was the largest region in the education technology (EdTech) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the education technology (edtech) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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How do different segments contribute to the overall expansion of the education technology (edtech) market?
The education technology (edtech) market covered in this report is segmented –
1) By Type: Learning Management Systems (LMS), Student Information Systems (SIS), Classroom Management Software, Language Learning Platforms, Other Types
2) By Component: Hardware, Software, Services
3) By Deployment: On-Premises, Cloud
4) By Application: Preschool, Kindergarten 12th Grade (K-12), Higher Education, Other Applications
5) By End User: Individual Learners, Institutes, Enterprises
Subsegments:
1) By Learning Management Systems (LMS): Course Management, Virtual Classrooms, Assessment And Quizzing, Gamified Learning, Mobile Learning, Artificial Intelligence (AI)-Powered Learning
2) By Student Information Systems (SIS): Enrollment And Admissions, Attendance Tracking, Gradebook Management, Student Portfolios, Parent And Teacher Communication, Scheduling And Timetabling
3) By Classroom Management Software: Behavior Monitoring, Real-Time Collaboration, Screen Monitoring And Control, Digital Whiteboards, Homework And Assignment Tracking, Secure Testing Environments
4) By Language Learning Platforms: Artificial Intelligence (AI)-Powered Language Tutors, Speech Recognition And Pronunciation Training, Vocabulary And Grammar Builders, Interactive Language Games, Live Tutoring And Peer Learning, Multilingual Content Libraries
5) By Other Types: Science, Technology, Engineering and Mathematics (STEM) And Coding Platforms, Adaptive Learning Technologies, Virtual And Augmented Reality (VR/AR) Learning, Special Education And Accessibility Tools, Career And Skill Development Platforms, E-Book And Digital Content Providers
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How is the education technology (edtech) market defined?
Education technology (EdTech) refers to the use of digital tools, software, and platforms to enhance teaching and learning experiences. It includes interactive learning environments, online courses, and AI-powered personalized education to improve accessibility and engagement. EdTech helps educators streamline content delivery while enabling students to learn at their own pace, anytime and anywhere.
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