How has the educational tourism market evolved, and where is it heading next?
The educational tourism market size has grown rapidly in recent years. It will grow from $382.9 billion in 2024 to $430.48 billion in 2025 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to a rise in globalization, increase in demand for cultural exchange, growth of international partnerships between educational institutions, rise in disposable incomes, emphasis on experiential learning, and expansion of study abroad programs.
The educational tourism market size is expected to see rapid growth in the next few years. It will grow to $680.46 billion in 2029 at a compound annual growth rate (CAGR) of 12.1%. The growth in the forecast period can be attributed to increasing demand for global learning experiences, the rising popularity of study abroad programs, growing government, and institutional support, expanding middle-class populations, heightened emphasis on cultural exchange, and the proliferation of online educational platforms. Major trends in the forecast period include advancements in digital learning platforms, adoption of virtual and hybrid learning experiences, sustainability and eco-friendly travel practices, integration of augmented and virtual reality, and innovation in customized educational travel experiences.
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How have varous drivers impacted the growth of the educational tourism market?
The growing demand for international education is expected to propel the growth of the educational tourism market going forward. The growing demand for international education is attributed to globalization, enhanced career opportunities, higher quality education, cultural exchange, the availability of specialized programs, and economic growth in emerging markets. International education promotes educational tourism by attracting students and educators to travel abroad for academic programs, cultural experiences, and research opportunities, thereby fostering global understanding and cultural exchange. For instance, in November 2023, the Institute of International Education (IIE), a US-based non-profit organization, reported that more than 1 million international students registered in higher education institutions during the 2022–2023 academic year, a 12% increase compared to the previous academic year. Therefore, the growing demand for international education is driving the growth of the educational tourism market.
What are the primary segments of the educational tourism market?
The educational tourism market covered in this report is segmented –
1) By Education Type: Primary, Secondary, College, Post Graduate
2) By Age Group: Less Than 12 Years, 13-18 Years, 19-25 Years, 26-40 Years, 41-55 Years
3) By Occupation Type: Students, Scholar, Teachers, Government Officials, Corporation Managers, Enterprise Owners, Workers, Other Occupations
Subsegments:
1) By Primary: School Tours For Primary Students, Educational Field Trips, Adventure And Learning Camps For Primary Schools, Cultural And Heritage Tours For Primary Education
2) By Secondary: High School Exchange Programs, Educational Field Trips And Study Tours For Secondary Students, Career Exploration Programs, Stem (Science, Technology, Engineering, And Math) Tours
3) By College: College Study Abroad Programs, University Campus Tours, International Exchange Programs For College Students, Internship And Research Programs Abroad, Summer Courses And Workshops For College Students
4) By Post Graduate: Graduate School Exchange Programs, Academic Conferences And Seminars Abroad, Post-Graduate Research Programs And Fellowships, Study Tours For Advanced Degrees, Specialized Workshops And Executive Education Programs
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Which firms are leading the educational tourism market?
Major companies operating in the educational tourism market are EF Education First, CIEE Council on International Educational Exchange, Brightspark Travel Inc., Contiki (US) Holdings Inc., Key Travel Limited, American Institute For Foreign Study, Road Scholar, ACIS Educational Tours, Ellison Travel &Tours Ltd., GVI Company, Academic Programs International, Cultural Vistas, WEP International, Capital Tours Inc., Stratix Consultants, Straight A Tours, Global Volunteers, Go Eco, Futures Abroad, GoIreland, IQ Education Consultants, M.K.H Consultancy Services, Meridean Overseas, Qadri International Education Consultancy, AAI Edutourz Pvt Ltd.
How will industry trends affect the trajectory of the educational tourism market?
Major companies operating in the educational tourism market are developing virtual classroom platforms to provide students and educators with access to international educational experiences without the need for physical travel. Virtual classroom platforms facilitate live interactions, collaborative projects, and access to diverse educational content, making it easier to engage with different cultures and educational systems without the need for physical travel. For instance, in June 2022, Avantis Education, a UK-based e-learning company, launched Eduverse, a virtual classroom platform designed for students to revolutionize remote learning experiences. Eduverse integrates advanced AI-driven personalized learning paths, real-time collaboration tools, and immersive 3D environments to enhance student engagement and educational outcomes. This platform enables educators to conduct interactive classes, virtual field trips, and hands-on experiments remotely, providing students with a flexible platform to interact with each other as avatars, all in a secure and controlled environment, inside and outside of the classroom.
Which geographic trends are shaping the educational tourism market, and which region has the highest market share?
North America was the largest region in the educational tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the educational tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Educational Tourism Market Report 2025 Offer?
The educational tourism market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Educational tourism involves traveling to destinations to learn about their culture, history, and heritage through firsthand experiences such as visiting museums and historical sites and participating in educational programs. It aims to foster personal growth, broaden perspectives, and deepen knowledge in various subjects while immersing oneself in the local environment. This type of tourism promotes cultural exchange and lifelong learning beyond traditional classroom settings.
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