How large is the elearning authoring tools software market, and what is its growth trajectory?
The elearning authoring tools software market size has grown rapidly in recent years. It will grow from $5.19 billion in 2024 to $6.16 billion in 2025 at a compound annual growth rate (CAGR) of 18.6%. The growth in the historic period can be attributed to rising need for rapid content development, increasing focus on personalized learning experiences, increasing government initiatives for digital education, expanding use of microlearning strategies, growth of subscription-based elearning models.
The elearning authoring tools software market size is expected to see rapid growth in the next few years. It will grow to $12.04 billion in 2029 at a compound annual growth rate (CAGR) of 18.2%. The growth in the forecast period can be attributed to growing demand for online education, increasing adoption of corporate training programs, expansion of mobile learning solutions, growth in remote work and hybrid work models, growing need for soft skills training. Major trends in the forecast period include advancements in AI-driven content creation, demand for gamification in elearning, growing integration of virtual reality and augmented reality in elearning, adoption of cloud-based elearning platforms, use of ai-powered chatbots in elearning.
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What are the key forces behind the elearning authoring tools software market’s growth in recent years?
The rising demand for online courses is expected to propel the growth of the elearning authoring tools software market going forward. Online courses are digital learning programs delivered via the Internet, allowing learners to access educational content, interact with instructors, and complete assessments remotely at their own pace or in real-time. The demand for online courses is rising due to increased accessibility, flexibility, cost-effectiveness, and the growing need for upskilling in a rapidly evolving job market. Elearning authoring tools software is required for online courses to create engaging, interactive, and structured digital learning content without the need for advanced programming skills. These tools enable educators and organizations to design multimedia-rich courses, incorporate assessments, and ensure compatibility with Learning Management Systems (LMS) for seamless delivery and tracking. For instance, in January 2024, according to a report published by Eurostat, a Luxembourg-based government agency, 30% of EU internet users aged 16 to 74 reported participating in online courses or using online learning materials in the previous three months, marking a 2-percentage-point increase from 2022, when the figure stood at 28%. Therefore, the rising demand for online courses is driving the growth of the elearning authoring tools software market.
What are the major segments of the elearning authoring tools software market?
The elearning authoring tools software market covered in this report is segmented –
1) By Deployment: Cloud, On-Premises
2) By Type Of Solution: Online Authoring Tool, Standalone Authoring Tool, Video Authoring Software, Rapid Application Development (RAD) Tools, Other Type Of Solutions
3) By Features Offered: Analytics And Reporting, Collaboration Tools, Mobile Compatibility, Template Library, Content Integration
4) By End-User: Corporate, Education, Other End-Users
Subsegments:
1) Cloud: Subscription-Based Cloud Solutions, Web-Based Collaborative Authoring Tools, AI-Enabled Cloud Platforms
2) On-Premises: Enterprise On-Premises Solutions, Customizable Standalone Software, Security-Focused Offline Tools
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Which companies dominate the elearning authoring tools software market?
Major companies operating in the elearning authoring tools software market are Microsoft Corp., Adobe Inc., Uxpertise, Whatfix Inc., Articulate Global LLC, Synapse, eLearning Brothers, Axonify, Thinkific, iSpring Solutions Inc., Panopto Inc., IsEazy, Easygenerator BV, Raptivity, Qstream Inc., Tovuti LLC, Elucidat Inc., Eurekos, dominKnow Inc., TalentLMS, Gomo Learning Limited, H5P Studios LLC, Coassemble Pty Ltd., aNewSpring, Udutu.
What major trends will shape the elearning authoring tools software market during the forecast period?
Major companies operating in the elearning authoring tools software market are developing technologically advanced products, such as artificial intelligence (AI)-assisted authoring tools, to automate content creation and personalized learning experiences, enhance interactivity, and significantly reduce development time and effort. An AI-assisted authoring tool is a software solution that leverages artificial intelligence to automate and improve the creation of digital learning content, enabling faster course development, personalized learning experiences, and improved engagement. For instance, in November 2023, Learnosity, an Ireland-based company that creates online assessment and teaching software, launched the Author Aide tool. This advanced AI-assisted authoring tool is designed to transform the test creation process, making it up to ten times faster than traditional methods. Author Aide allows assessment authors to generate high-quality, large-scale item banks instantly for any subject, level, and in multiple languages. By drastically reducing the time needed for exam question creation from nearly an hour to just minutes Author Aide streamlines administrative tasks, enabling educators to focus on developing impactful learning programs instead of spending excessive time on content generation.
What are the key regional dynamics of the elearning authoring tools software market, and which region leads in market share?
North America was the largest region in the elearning authoring tools software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the elearning authoring tools software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Elearning Authoring Tools Software Market Report 2025 Offer?
The elearning authoring tools software market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Elearning authoring tools software refers to digital platforms that enable users to create, design, and publish interactive online learning content without requiring advanced programming skills. These tools provide features such as templates, multimedia integration, quizzes, assessments, and responsive design to facilitate the development of engaging and accessible eLearning modules. They are widely used by instructional designers, educators, and corporate trainers to create courses for employee training, academic education, and professional development.
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