What are the recent trends in market size and growth for the electric facial cleansing brush market?
The electric facial cleansing brush market size has grown rapidly in recent years. It will grow from $9.75 billion in 2024 to $10.75 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to the growing popularity of skincare devices, increased awareness about skincare, rising disposable incomes, expansion into emerging markets, and a rising population.
The electric facial cleansing brush market size is expected to see strong growth in the next few years. It will grow to $15.74 billion in 2029 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to increasing focus on eco-friendly materials and sustainable manufacturing, the growth of the e-commerce industry, rising beauty consciousness among consumers, and increasing pollution and urbanization. Major trends in the forecast period include the integration of artificial intelligence (AI) and smart technologies, the use of sonic and ultrasonic technology, a shift towards using eco-friendly and biodegradable materials in product manufacturing, eco-friendly packaging, and the expansion of beauty devices.
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What are the key forces behind the electric facial cleansing brush market’s growth in recent years?
The increasing prevalence of skin-related illnesses is expected to propel the growth of the electric facial cleansing brush market going forward. Skin-related illnesses refer to various conditions affecting the skin’s health and appearance, potentially influenced by factors such as improper skincare routines and product usage. The prevalence of skin-related illnesses is increasing due to factors such as changing environmental conditions and aging populations, all of which contribute to higher rates of skin conditions across various demographics. Electric facial cleansing brushes can be beneficial for skin-related issues by effectively exfoliating the skin and removing dead cells, dirt, and makeup residue. For instance, in September 2022, according to the UK Health Security Agency (UKHSA), a UK-based national executive agency, the percentage of Methicillin-resistant Staphylococcus aureus (MRSA) cases caused by skin and soft tissue infections increased to 33.7% in 2022 from 2021. Moreover, MRSA cases increased by 25.7% in the financial year from April 2020 to March 2021. Therefore, the increasing prevalence of skin-related illnesses is driving the growth of the electric facial cleansing brush market.
What are the major segments of the electric facial cleansing brush market?
The electric facial cleansing brush market covered in this report is segmented –
1) By Brush Type: Bristle Brush, Silicone Brush
2) By Price Range: Economy, Mid- Range, Premium
3) By Technology: Sonic, Rotating
4) By Distribution Channel: Wholesalers Or Distributor, Hypermarkets Or Supermarkets, Multi-Brand Stores, Independent Electronic Stores, Online Retailers, Other Distribution Channels
5) By Application: Commercial, Household
Subsegments:
1) By Bristle Brush: Soft Bristle Brush, Medium Bristle Brush, Hard Bristle Brush
2) By Silicone Brush: Soft Silicone Brush, Firm Silicone Brush
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Which companies dominate the electric facial cleansing brush market?
Major companies operating in the electric facial cleansing brush market are Panasonic Corporation, L’Oreal S.A., Koninklijke Philips N.V., Shiseido Company Limited, Mary Kay Inc., Nu Skin Enterprises Inc., Conair Corporation, Braun GmbH, HoMedics LLC, Clarisonic Mia Inc., Libra Industry Co. Ltd., Foreo AB, Silk’n Home Skinovations Ltd., Tria Beauty Inc., Vanity Planet LLC, Michael Todd Beauty LLC, Ezbasics Inc., Guangzhou COSBEAUTY Co. Ltd., Kingdom Cares Electric Co. Ltd., Lavo Skin Co. Ltd., Misiki Co. Ltd., Pixnor Technology Co. Ltd., Pop Sonic Inc., TOUCHBeauty Electronics Ltd., YouthLab Ltd.
What major trends will shape the electric facial cleansing brush market during the forecast period?
Major companies operating in the electric facial cleansing brush market are focusing on developing innovative skincare devices, such as mini electric facial brushes, to enhance portability and convenience for users. Mini electric facial brushes are compact devices with rotating or vibrating bristles for deep facial cleansing and exfoliation, promoting clearer skin. For instance, in November 2022, Foreo, a Sweden-based beauty tech company, launched the compact Luna Play facial cleansing brush, featuring remarkable sustainable material content. The new Luna Play facial cleansing brush offers the same innovative T-Sonic pulsations and anti-aging benefits as the original Luna in a compact, travel-friendly size that is pre-charged for 100 uses, has softer, ultra-hygienic silicone touchpoints for gentle yet effective cleansing, an upgraded motor for a relaxing massage experience, is waterproof for use in the shower or bath, and is an ideal entry-level device for those new to Foreo’s advanced skincare technology.
What are the key regional dynamics of the electric facial cleansing brush market, and which region leads in market share?
North America was the largest region in the electric facial cleansing brush market in 2023. The regions covered in the electric facial cleansing brush market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Electric Facial Cleansing Brush Market Report 2025 Offer?
The electric facial cleansing brush market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
An electric facial cleansing brush is a skincare device designed to enhance the cleansing routine by using oscillating or rotating brush heads. These brushes typically offer gentle exfoliation and deep cleansing benefits, helping to remove makeup, dirt, and impurities from the skin more effectively than manual cleansing.
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