Electric Toothbrush Global Market Growth, Trends, By Product Type, By Bristle Type, By End User, Regional Outlook, and Forecast 2023-2032 | Lion Corporation, Conair Corporation, FOREO Sweden AB, SONIC Chic Inc., Burst Oral Care Inc.

Electric Toothbrush Market

The Electric Toothbrush Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Electric Toothbrush Global Market Report 2024, The electric toothbrush market size has grown strongly in recent years. It will grow from $3.53 billion in 2023 to $3.74 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to oral health awareness, dentist recommendations, affordability and accessibility, consumer education, market competition and innovation, popularity of personal care devices.

The electric toothbrush market size is expected to see strong growth in the next few years. It will grow to $4.92 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to focus on gum health, e-commerce growth, sustainable design and materials, customization and personalization trends, health and wellness trends. Major trends in the forecast period include digital marketing and social media influence, smart technology integration, technological advancements, biodegradable and sustainable materials.

The rise in dental problems is expected to propel the growth of the electric toothbrush market going forward. Dental problems refer to conditions that affect oral health, including cavities, tooth erosion, gum infections, and gum diseases. Electric toothbrushes help in reducing oral problems by keeping the teeth, gums, and tongue cleaner and healthier and provide superior plaque removal. For instance, in May 2021, according to the World Health Organization (WHO), a Switzerland-based specialized agency of the United Nations, approximately 3.5 billion people were affected by periodontal disease. Dental caries in primary teeth (milk teeth) is prevalent in children as well and affecting 530 million children globally. Therefore, the increase in dental problems is driving the growth of the electric toothbrush market.

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The electric toothbrush market covered in this report is segmented –
1) By Product: Battery, Rechargeable
2) By Bristle: Soft, Nanometer
3) By Technology: Rotational, Vibrational
4) By End-User: Adults, Children, Geriatric
5) By Distribution Channel: Supermarkets or Hypermarkets, Pharmacy or Drug Stores, Online Retail Stores, Other Channels

Major companies operating in the electric toothbrush market are focused on introducing next-generation solutions, such as tech-driven toothbrushes. Tech-driven toothbrushes are electric toothbrushes that incorporate advanced technologies and features to improve oral care and hygiene and contain built-in sensors, AI-powered features, and smart connectivity. For instance, in January 2022, Procter & Gamble Company (P&G), a US-based consumer goods company, launched Oral-B iO10 with iOSense technology. Oral-B iO10 with iOSSense technology is a rechargeable, electric toothbrush that offers an intuitive and connected experience. It has a linear magnetic drive, a bi-modal smart pressure sensor, and a redesigned brush head. It is designed to serve as the ultimate oral health coach, offering a unique blend of innovative features to deliver a professional, clean feel at home.

The electric toothbrush market report table of contents includes:
1. Executive Summary