What are the latest figures on the electric toothbrush market’s size and projected CAGR?
The electric toothbrush market size has grown strongly in recent years. It will grow from $3.64 billion in 2024 to $3.84 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to oral health awareness, dentist recommendations, affordability and accessibility, consumer education, market competition and innovation, popularity of personal care devices.
The electric toothbrush market size is expected to see strong growth in the next few years. It will grow to $5.3 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to focus on gum health, e-commerce growth, sustainable design and materials, customization and personalization trends, health and wellness trends. Major trends in the forecast period include digital marketing and social media influence, smart technology integration, technological advancements, biodegradable and sustainable materials.
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How have varous drivers impacted the growth of the electric toothbrush market?
The rise in dental problems is expected to propel the growth of the electric toothbrush market going forward. Dental problems refer to conditions that affect oral health, including cavities, tooth erosion, gum infections, and gum diseases. Electric toothbrushes help in reducing oral problems by keeping the teeth, gums, and tongue cleaner and healthier and provide superior plaque removal. For instance, in August 2023, according to the National Health Service, a UK-based government department, 32.5 million courses of treatment were delivered in 2022–23. An increase of 23.2 percent compared to the previous year. Therefore, the increase in dental problems is driving the growth of the electric toothbrush market.
What are the primary segments of the electric toothbrush market?
The electric toothbrush market covered in this report is segmented –
1) By Product: Battery, Rechargeable
2) By Bristle: Soft, Nanometer
3) By Technology: Rotational, Vibrational
4) By End-User: Adults, Children, Geriatric
5) By Distribution Channel: Super markets Or Hyper markets, Pharmacy Or Drug Stores, Online Retail Stores, Other Channels
Subsegments:
1) By Battery: Disposable Battery Electric Toothbrush, Replaceable Battery Electric Toothbrush
2) By Rechargeable: Standard Rechargeable Electric Toothbrush, Smart Rechargeable Electric Toothbrush, Sonic Rechargeable Electric Toothbrush
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Which firms are leading the electric toothbrush market?
Major companies operating in the electric toothbrush market include Procter & Gamble Company, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd., Risun Technology (Shenzhen) Co. Ltd., Xiaomi Corporation, Koninklijke Philips N.V., Colgate-Palmolive Company, Braun GmbH, Church & Dwight Co. Inc., Lion Corporation, Conair Corporation, FOREO Sweden AB, SONIC Chic Inc., Burst Oral Care Inc., Den-Mat Holdings LLC, Ningbo Seago Electric Appliance Co. Ltd., Dr. Fresh LLC, Remington Products Inc., Moxiem Inc., Brio Product Group Inc., Brush Buddies Inc., Baby Buddy Co. Ltd., Dretec Inc., Lebond (Shenzhen) Technology Co. Ltd., Crest Brands LLC, JSB Healthcare Inc., Quip NYC Inc., Ionsei USA Inc., Mornwell Technologies Inc., Wellness Oral Care LLC
How will industry trends affect the trajectory of the electric toothbrush market?
Technological advancements have emerged as a key trend gaining popularity in the electric toothbrush market. Key players operating in the electric toothbrush market are focusing on developing advanced technological solutions to strengthen their position in the market. For instance, in April 2022, Royal Philips, a Netherlands-based a leading health technology company launched a new range of Sonicare electric toothbrushes featuring advanced sonic technology, aimed at improving oral health and enhancing user experience. The launch of the new Sonicare range by Philips India represents a significant step forward in electric toothbrush technology, combining effectiveness with user-friendly features.
Which geographic trends are shaping the electric toothbrush market, and which region has the highest market share?
The countries covered in the electric toothbrush market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
What Does The Electric Toothbrush Market Report 2025 Offer?
The electric toothbrush market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Electric toothbrushes refer to the brush that makes bristle motions by using a rechargeable battery charged through inductive charging to clean the teeth. The electric toothbrush is used to clean teeth, gums, and tongue to remove plaque and reduce gingivitis.
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