Electrolyte Mixes Market Growth Trajectory Through 2024-2033|PepsiCo Inc., The Coca-Cola Co., Nestle S.A., Unilever PLC, Abbott Laboratories

The Electrolyte Mixes by The Business Research Company provides market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Electrolyte Mixes, The electrolyte mixes market size has grown rapidly in recent years. It will grow from $36.56 billion in 2023 to $40.32 billion in 2024 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to increasing awareness among consumers regarding electrolyte-based products, strong economic growth in emerging markets, influence of digital media marketing and social media and growing number of health-conscious consumers.

The electrolyte mixes market size is expected to see rapid growth in the next few years. It will grow to $61.3 billion in 2028 at a compound annual growth rate (CAGR) of 11.0%. The growth in the forecast period can be attributed to increasing organic food consumption, growing demand for immunity boosting beverages and rising trend of digitization. Major trends in the forecast period include focus on products for women and millennials, focus on clean labels, focus on smart brands, focus on innovative flavors and packaging, focus on ready-to-drink electrolyte mixes and focus on vegan and plant based functional drinks.

The growing health and fitness industry is expected to propel the expansion of the electrolyte mixes market in the forecast period. Any individual, organization, or institution that focuses on exercise, wellness, and overall body maintenance is considered a part of the fitness industry. The health and fitness business has seen tremendous growth in recent years as more individuals participate in exercise activities and increasing demand for items such as electrolyte mixes, which serve to facilitate vital biological functions. For instance, in 2022, according to the Sports & Fitness Industry Association (SFIA), a US-based industry association of the sports and fitness industry, 237 million US citizens participated in at least one sport, which was an increase of 1.9% from 2021. Further, Cardio kickboxing had the highest year-on-year increase with 8.5% from 2021 to 2022. Therefore, the upsurge in the health and fitness sector drives the growth of the electrolyte mixes market.

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The electrolyte mixes market covered in this report is segmented –

1) By Product Type: RTD Beverages, Electrolyte Powders, Tablets, Other Product Types
2) By Application: Energy Drink, Medical Solution, Other Applications
3) By Distribution Channel: Supermarkets/Hypermarkets, Convenience Stores, Pharmacies, Online Retail, Other Distribution Channels

Functional ready-to-drink beverages are the perfect solution, and millennial-aged consumers are a primary target. If you can grab their attention with attractive packaging and exciting brand stories, you’ll have them drinking out of the palm of your hand. Your RTD beverage can be a convenient way for them to achieve a healthier lifestyle. Once predominantly focused on the younger market and value offerings, the ‘ready-to-drink’ (or ‘RTD’) category has undergone a resurgence, with lifestyle-led launches, diverse new product development, and carefully styled packaging. Low calorie and low ABV offerings, a focus on natural ingredients, the rise of the canned format, ever more sophisticated flavors, and Instagram-friendly brand identities have helped RTDs not only fit into consumers’ ever more health-focused lifestyles, but in many cases, made them aspirational too. For instance, in June 2022, Kyäni, Inc., an internationally recognized health and wellness company, announced the launch of Kyäni Electo— a first-of-its-kind electrolyte drink mix that features a combination of electrolyte minerals to support hydration, and a proprietary NR-8 polyphenol blend to support nitric oxide regeneration. Nitric oxide—a vasodilator that allows for increased circulation and the delivery of oxygen and nutrients to the muscles and tissue—is the foundation for all Kyäni products. NR-8 works by protecting an enzyme needed to generate nitric oxide.

The electrolyte mixes market report table of contents includes: