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How has the electronic article surveillance market evolved, and where is it heading next?
The electronic article surveillance market size has grown steadily in recent years. It will grow from $1.26 billion in 2024 to $1.32 billion in 2025 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to a rise in the globalization of retail brands, growth in e-commerce, growth in demand for luxury goods, rise in shoplifting awareness campaigns, and growth in insurance premiums.
The electronic article surveillance market size is expected to see steady growth in the next few years. It will grow to $1.57 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to increasing retail theft incidents, a rising number of mass supermarkets, increasing demand for retail security solutions, growing urbanization, growing investments in retail infrastructure, increasing retail theft incidents, and a rising number of mass supermarkets. Major trends in the forecast period include technological advancements, RFID technology, integration with the Internet of Things, adoption of cloud-based solutions, and wireless EAS systems.
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How have varous drivers impacted the growth of the electronic article surveillance market?
The expansion in the retail industry is expected to propel the growth of the electronic article surveillance market going forward. The retail industry encompasses businesses directly selling goods or services to consumers, ranging from small local stores to large multinational chains. The expansion of the retail industry is due to shifts in consumer preferences towards online shopping, globalization allowing for broader market reach, and innovations in supply chain management enhancing efficiency and customer satisfaction. Electronic article surveillance is crucial in safeguarding merchandise, improving operational efficiency, and ensuring a secure shopping environment for retailers and customers. For instance, according to the National Retail Federation (NRF), a US-based retail trade association, retail sales in the United States are expected to increase between 2.5% and 3.5% in 2024, from $5.23 trillion to $5.28 trillion. Therefore, the expansion in the retail industry is driving the growth of the electronic article surveillance market.
What are the primary segments of the electronic article surveillance market?
The electronic article surveillance market covered in this report is segmented –
1) By Type: Hard Tag, Soft Tag, Deactivator Or Detacher, Detection System, Permanent Deactivation Tag
2) By Technology: Video Wall, Acousto Magnetic System, Electro Magnetic, Radio Frequency, Microwave
3) By End User: Clothing And Fashion Accessories, Cosmetics Or Pharmacy, Supermarkets, Mass Merchandise Stores
Subsegments:
1) By Hard Tag: Acousto-Magnetic (AM) Hard Tags, Radio Frequency (RF) Hard Tags, Electromagnetic (EM) Hard Tags
2) By Soft Tag: Paper Or Label Soft Tags, Fabric-Based Soft Tags, Sticker Soft Tags
3) By Deactivator Or Detacher: Manual Deactivators Or Detachers, Electronic Deactivators Or Detachers, Dual-Purpose Deactivators And Detachers
4) By Detection System: Acousto-Magnetic (AM) Detection Systems, Radio Frequency (RF) Detection Systems, Electromagnetic (EM) Detection Systems
5) By Permanent Deactivation Tag: Self-Deactivating Tags, RFID-Based Permanent Deactivation Tags
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Which firms are leading the electronic article surveillance market?
Major companies operating in the electronic article surveillance market are Alibaba Group Holding Limited, Avery Dennison Corporation, ADT Inc., Checkpoint Systems Inc., Gunnebo AB, Nedap N.V., Takachiho Koheki Co. Ltd., Hangzhou Century Co. Ltd., Sentry Technology Corporation, Sensormatic Solutions, WG Security Products Inc., Softdel Systems Pvt. Ltd., Adtech Systems Ltd., Shopguard Systems Ltd., Amersec, Ketec Inc., Everon Solutions Limited, Cross Point BV, Axle Systems, Agon Systems Ltd., ALL-TAG Corporation, Dexilon Automation, FE Moran Security Solutions, Feltron Security Systems, Safegear, Security Info Watch
How will industry trends affect the trajectory of the electronic article surveillance market?
Major companies operating in the Electronic Article Surveillance market are focusing on developing technologically advanced solutions such as sustainable radio-frequency identification to enhance security and reduce environmental impact. Sustainable radio-frequency identification (RFID) is a technology designed to minimize environmental impact by using eco-friendly materials and energy-efficient processes. It enables efficient tracking and monitoring while promoting waste reduction and recyclability in supply chains. For instance, in November 2024, Century Textiles and Industries Ltd., an India-based manufacturing company, launched the PET-free RFID ECO Care Label, designated as CE341540, to provide efficient tracking and management throughout the supply chain, from sourcing to retail, while also being environmentally friendly due to its soft fabric composition that eliminates the use of PET (polyethylene terephthalate) hthalate) materials. This label features a soft, ultra-thin design that is not only skin-friendly but also washable and resistant to dry cleaning, making it suitable for various apparel applications.
Which geographic trends are shaping the electronic article surveillance market, and which region has the highest market share?
North America was the largest region in the electronic article surveillance market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electronic article surveillance market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Does The Electronic Article Surveillance Market Report 2025 Offer?
The electronic article surveillance market research report from The Business Research Company offers global market size, growth rate, regional shares, competitor analysis, detailed segments, trends, and opportunities.
Electronic article surveillance (EAS) is a security system used in retail stores and other facilities to detect theft. It involves attaching electronic-detectable tags to merchandise or items, which trigger an alarm if they pass through sensitized detection panels at store exits.
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