Overview and Scope
Email deliverability tools are software designed to help businesses track, optimize, and improve their email campaigns by ensuring that emails are delivered to the recipient’s inboxes and are not blocked or marked as spam. Marketers and salespeople commonly use these to increase the effectiveness of their email outreach by improving the chances of successful delivery and productive communication with potential leads.
Sizing and Forecast
The email deliverability tools market size has grown strongly in recent years. It will grow from $1.13 billion in 2023 to $1.24 billion in 2024 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to spam reduction needs, enhanced email marketing performance, regulatory compliance, authentication and verification, isp relationship management.
The email deliverability tools market size is expected to see strong growth in the next few years. It will grow to $1.82 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to predictive deliverability solutions, mobile optimization features, personalization and segmentation capabilities, comprehensive email authentication, global privacy regulations compliance. Major trends in the forecast period include ai-powered analytics, enhanced data analytics and reporting, personalization for improved engagement, automation for email authentication, regulatory compliance and privacy.
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Segmentation & Regional Insights
The email deliverability tools market covered in this report is segmented –
1) By Type: Email Validation Tools, Email Authentication Tools, Email Reputation Tools, Other Types
2) By Deployment Model: Cloud, On-Premises
3) By Application: Large Enterprises, Small And Medium-Sized Enterprises (SMEs)
4) By Industry Vertical: E-commerce And Retail, Banking, Financial Services, and Insurance (BFSI), Information Technology (IT) And Telecommunications, Healthcare And Life Sciences, Travel And Hospitality, Media And Entertainment, Other Industry Verticals
North America was the largest region in the email deliverability tools market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email deliverability tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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Major Driver Impacting Market Growth
The expansion of the e-commerce industry is expected to propel the growth of the email deliverability tools market going forward. E-commerce refers to exchanging goods and services or sending money or data over an electronic network, primarily the Internet. E-commerce frequently utilizes email deliverability systems to improve email marketing and ensure messages reach recipients’ primary inboxes. E-commerce businesses may leverage email deliverability tools to boost client loyalty, promote sales, and raise brand exposure. For instance, in February 2022, according to Forbes, an American business magazine, in the US, e-commerce sales reached $870 billion in 2021, up 50.5% from the previous year and 14.2% from 2020. Furthermore, in June 2022, an article published by Morgan Stanley, a US-based investment management and financial services company, states that global e-commerce increased from 15% to 21% of total retail sales from 2019 to 2021, accounting for approximately 22% of total sales. Therefore, the expansion of the e-commerce industry is driving the growth of the email deliverability tools market.
Key Industry Players
Major companies operating in the email deliverability tools market report are Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation (IBM), Oracle Corporation, Salesforce Inc., Adobe Inc., Experian Marketing Services, Barracuda Networks Inc., Constant Contact Inc., Zoho Corporation, Netcore Cloud Pvt Ltd, Litmus, Validity Inc., SharpSpring, AWeber, SparkPost, Elastic Email, SocketLabs, eDataSource, SendForensics, SMTP2GO, GlockApps, Wildbit, MxToolbox Inc., InboxAlly, Kickbox
The email deliverability tools market report table of contents includes:
1. Executive Summary
2. Email Deliverability Tools Market Characteristics
3. Email Deliverability Tools Market Trends And Strategies
4. Email Deliverability Tools Market – Macro Economic Scenario
5. Global Email Deliverability Tools Market Size and Growth
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis
30. Appendix
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