Energy Drinks Market Overview, Forecast And Trends 2023-2032 | Red Bull GmbH, Power Horse Energy Drinks GmbH, Monster Beverage Corporation, PepsiCo, Coca-Cola Company

The Energy Drinks Global Market Report 2023 by The Business Research Company, provides energy drinks market overview across 60+ geographies in the seven regions – Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten-year historic period – 2010-2021, and a ten-year forecast period – 2023-2032.

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According to The Business Research Company’s Energy Drinks Global Market Report 2023, the global energy drinks market size grew from $58.48 billion in 2022 to $62.89 billion in 2023 at a compound annual growth rate (CAGR) of 7.5%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The market size of the global energy drinks is expected to grow to $83.83 billion in 2027 at a CAGR of 7.5%.

The increasing demand for energy drinks on new distribution channels like e-commerce is expected to propel the growth of the energy drinks market. The demand for energy drinks on new distribution channels like e-commerce is growing due to the convenience of shopping from anywhere & at any time, rapid adoption of smartphones, easy and affordable access to technology, competitive online prices, and others. This rising preference toward e-commerce platforms will drive significant sales for energy drinks as these are playing a vital role in the distribution of energy drinks to customers and ensuring the product reaches them on time. E-commerce offers the convenience of shopping, removing the need for visiting stores.

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The energy drinks market is segmented:

1) By Product Type: Drinks, Shots, Mixers

2) By Packaging: Bottle, Can, Other Packagings

3) By Distribution Channel: Convenience Store, Supermarket/Hypermarket, Pharmacies/Health Stores, Online Retail

The addition of new flavors is a key trend gaining popularity in the energy drinks market. The addition of new flavors such as coconut, cola, and others in energy drinks not only provides a new taste but also added health benefits for consumers. Many companies operating in the energy drinks market are adding new flavors to energy drinks to attract new customers and increase their sales. For instance, in April 2021, Red Bull, one of the multinational energy drink manufacturers and suppliers introduced Coconut Edition Sugar-free energy drinks in 25cl and 35cl cans. It also includes B-group vitamins along with taurine and acesulfame-K as its sweetening agent, offering health benefits. In addition, Rockstar Inc., a US-based energy drink company offers new flavored energy drinks such as Rockstar Recovery in Marshmallow.

The energy drinks market report table of contents includes: